Looking to capitalise on the lucrative Christmas market, Apple has entered the 7-inch tablet market with the iPad mini, a device which lines up as a direct competitor to the Android powered Google Nexus 7.
Renowned for producing some of the most aesthetically pleasing tech on the market, Apple, with the iPad mini, has transformed the 7-inch tablet scene thanks to a device that, unlike the recent spate of wallet friendly Android options, oozes style and offers a pleasingly friendly user experience.
Read the full iPad mini review here
Although at £269 for the basic 16GB model the iPad mini is more expensive than its closest rivals, thanks in part to a bushed aluminium back and seamlessly curved edges, the device looks and feels every penny that you pay for it.
This heightened price does not seem to have had too much of a negative effect on iPad mini sales, however. Following the recent November 2 iPad mini release date, Apple confirmed that alongside the newly revised iPad 4, the iPad mini sold a staggering 3 million units during its opening weekend on sale.
iPad mini Specs
Forgoing a standard flat 7-inch display much like the Google Nexus 7 or Amazon Kindle Fire HD, the iPad mini instead hosts a 7.9-inch screen. A mixed bag of tricks, whilst the iPad mini’s 1024 x 768p image resolution and 163PPI density is significantly lower that the HD options on the two Android tablets, its increased size provides 35 per cent more on-screen real-estate.
The first tablet to host Apple’s new 8-pin Lightning port connector, the iPad mini sees an A5 dual-core processor line up alongside a 5-megapixel rear-mounted camera and a second snapper up front. With a 10 hour battery life also thrown into the mix, Apple has crammed this high-end collection of innards within a form factor that measures in at just 7.2mm thick and 308g in weight.
If you’re tempted by the iPad mini, before you run out to splash the cash check out our full iPad mini video review below for a detailed breakdown of the Apple tablet’s ins and outs and how it lines up compared to the competition.