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Apple hits back over Apple Pay rift with retailers

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After some US retailers disabled Apple Pay at its stores because they're working on their own mobile payment system, Apple has gone public on the matter.

The Cupertino company only makes statements on extremely important matters, so this is obviously a big deal. And you can see why. In the US, Walmart, CVS and Rite Aid are among those blocking Apple Pay after accepting it for the first few days.

In its response, Apple said Apple Pay was proving very popular.

"The feedback we are getting from customers and retailers about Apple Pay is overwhelmingly positive and enthusiastic," reads an Apple statement sent to Business Insider. "We are working to get as many merchants as possible to support this convenient, secure and private payment option for consumers. Many retailers have already seen the benefits and are delighting their customers at over 220,000 locations."

CVS and Rite Aid are working on their own mobile payment system called CurrentC. It's not expected to launch until early next year, though that hasn't stopped an avalanche of one-star reviews on the Google Play Store from disgruntled punters. More than 2,000 have rated it one star, giving it an average rating of just 1.1 out of five.

It does seem a bit cheeky, especially seeing as the stores have the NFC readers installed but have simply disabled them to thwart Apple Pay. This groundswell of opposition shows that in the age of Twitter, you can't get away with mugging off customers.

Read more: What is Apple Pay?

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