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Apple Hikes App Store Prices In UK

David Gilbert


Apple App Store Price Increase

Apple has decided that with the current economic crisis engulfing the globe, now was the perfect time to increase the price of the apps in its App Store.

Crazy economic logic aside, the reality remains the same, it will now cost up to 25 percent more to purchase apps for your iPhone, iPad or iPod touch than it did yesterday. The changes have been made across the globe with some lucky countries (like Switzerland, Australia and Japan) seeing a price decrease while others, like the UK, have seen a price hike.

The reason for the changes? Fluctuations in exchange rates between global currencies and the dollar and with sterling currently less than impressive again the Euro, a price increase should have been expected. However global exchange rates mean little to most people downloading apps and the increase won’t be welcomed.

Apple App Store Price Increase

The minimum price for an app in the App Store is now 69p, up from 59p - a rise of 17 percent. However apps previously available for £1.19 will now cost £1.49, an increase of over 25 percent. For a full list of the changes in app prices you can check out the handy and comprehensive chart available here.

With Apple’s closed eco-system, the company has the ability to control pricing of all apps in its App Store and that’s why we’re seeing this across-the-board price rise. Let us know what you think of the price rises.

Source: Tap!


July 14, 2011, 7:18 pm

Additionally those apps on promotion prices such as the Copilot GPS also had their prices increased. It seems now some have been reduced to their promotion prices, but obviously giving Apple the same proportion of profit as before and the developer getting a smaller cut as a result of having to honour their promotions.


July 14, 2011, 8:29 pm

Before the hike we was getting a slightly better deal than the US after conversion. But this hike is more than currency exchange by a fair bit. Now either Apple is having a laugh, or Apple believe sterling is heading for dive due to the EU problems. Whatever the reason I assume Jailbreakme website is going to get more hits. :)


July 15, 2011, 4:10 am

No the hike is not more than the currency exchange at all, it's actually slightly lower. You need to look at the USD prices, do the conversion and then ADD UK VAT at 20%. You'll see the prices are well in line, even slightly less.

The only shock is because Apple kept the prices frozen since 2008, but that was very unfair to countries whose currencies were doing better like Australia, Japan and Switzerland. A lot has changed since 2008 and for us it wasn't so positive.

End of the day international developers will now get a fairer amount out of their sales (and UK ones will get a charge a little more too). Apple overall will make very little out of these changes.


July 15, 2011, 2:10 pm

Good points, if these prices have been like this since 2008, then UK/USD is weaker by at least 25%. So hikes do seem in line. Also it's easy to forget the Yanks don't do prices inclusive TAX.

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