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Apple eyes 100 million subscribers for music service, says report

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Apple is reportedly looking to woo 100 million subscribers with the launch of its much-mooted music streaming service.

That’s according to an article on the NY Times, which claims a ‘person familiar’ with company plans says there are lofty goals at Cupertino HQ.

Apple is expected to announce its long-rumoured music service at the World Wide Developer Conference (WWDC) later today.

The system will likely be built off the back of recently acquired Beats Music platform, and will come up against stiff opposition from rivals like Spotify, Deezer, and Tidal.

It’s tipped that Apple/Beats Music will cost $10 (£6.56) a month, which is in line with current marker leader Spotify’s pricing.

It’s also reported that Apple will offer its music service with a free three-month trial, which will surely pad out the subscriber base.

Related: Apple Beats relaunch: The story so far...

While Apple hasn’t officially confirmed any of this information, it’s been heavily rumoured to be in the works for years.

If that wasn’t enough, the boss of Sony Music today confirmed that revamped music service would launch at WWDC today.

“It’s happening tomorrow,” says CEO Doug Morris, referring to the grand unveiling of the new platform. “Apple will promote this like crazy.”

Still, it may be difficult for Apple to draw in 100 million subscribers any time soon. Market leader Spotify had just 60 million active users as of January this year.

What’s more, only 15 million of these users are paying subscribers, which means Apple’s purported paid service has a lot of work to do.

Do you think Apple can achieve these claimed goals? Let us know in the comments.

Liam Coyle

June 8, 2015, 11:30 am

I was about to sign up to Spotify Premium today because the ads were annoying me so will hold off and see what they come up with. Have to say the Spotify Radio is great for finding new music that is along the lines of what I like

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