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Apple cuts iMac prices and stock in US ahead of expected Haswell refresh

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iMac 2013

Retailers across the US have been dropping the prices of Apple iMac desktops ahead of a Intel Haswell refresh expected on September 10.

Apple is reportedly going to launch new iMac and MacBook Pro models on September 10 and now American retailers have started slimming down their stock.

According to Apple Insider, Apple’s major partners in the US have started to drop the prices on iMac configurations, with the US Amazon, Mac Mall, B&H and Best Buy all offering discounts on a number of customised iMac options.

The discounts rather from anywhere between $100 (£64) - $150 (£96), the discounts are for both the 21.5-inch iMac 2012 and 27-inch iMac 2012, both released in November 2012.

The Cupertino has slowed down the number of units coming into each partner as well, adding to the speculation that it will be launching new models complete with the new Intel Haswell processor in September.

Apple has already given its MacBook Air range the Haswell upgrade, unveiled during WWDC 2013 in April. In our review of the Apple MacBook Air 13-inch 2013, we found the Intel Haswell processor improved the battery life drastically, without any detriment to the responsiveness or speed of the notebook.

September 10 may well be a busy day for Apple, with the Cupertino company strongly expected to launch the iPhone 5S and iPhone 5C at the events as well.

The iPhone 5S is expected to bring a fingerprint scanner and a specs bump to the market, upgraded the current flagship iPhone 5.

On the other side of the price scale, Apple should also launch the budget iPhone 5C as a mid-range, colourful plastic cased smartphone with a price tag somewhere around the £320 mark.

Apple should also release iOS 7 to the public on September 10 too, having originally pencilled in the iOS 7 release date for a loose “autumn 2013” time frame.

Next, read our iPhone 5 vs iPhone 5S comparison.

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