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Apple Crowned World's Most Valuable Brand

David Gilbert



While Apple will grab the headlines as the world’s most valuable brand, what is just as interesting is the fact that of the top five most valuable brands in the world, four of them are technology companies.

Indeed the survey, released today by global research agency Millward Brown, has a significant technological theme running through it. At the top of the table of the 100 most valuable consumer-facing brands sits Apple for the first time, having overtaken Google to claim top spot. The brand value of Apple jumped a whopping 84 percent to $153.3 billion. This huge growth is credited to the success of the iPad and iPhone 4 which did even better than expected in 2010. Google’s brand value took a dip in 2011, down two percent to $111.5 billion. IBM and Microsoft joined Apple and Google in the top five with McDonald's the company breaking the technology stranglehold at the top.


Looking elsewhere in the table, one notable entry was at number 35 where Facebook makes it first appearance on the list and claimed the title of fastest growing company with a 246 percent increase in brand value to $19.1 billion. The title of top retailer on the list was taken from Walmart by online retailer Amazon which jumped one spot ahead of Walmart to 14th, with a value of $37.6 billion. Brands’ values were determined by a mix of factors, including future earnings (discounted to their present-day values) and in-depth consumer surveys, Millawrd Brown says. To learn more you can access the full report via the source link below.

The placement of technology companies at and near the top of a list of the world’s most valuable brands show how technology is fast becoming more and more important to everyday life and this can be a good thing for technology in the future.

Source: Millward Brown

Please learn English

May 9, 2011, 6:26 pm

"IBM and Microsoft joined Apple and Google in the top five with Coca Cola the company breaking the technology stranglehold at the top." Er, according to your attached image Coca-Cola aren't in the top 5. McDonald's are though...


May 10, 2011, 3:37 am

As much as I am somewhat an Apple fan, as I'm currently typing from a MacBook Pro and I have owned several iPods down the line, I can't help but wonder how much of this is true value, and how much is just a bubble not unlike economics gone by.

Sure, there are some great products, but how long is Steve Jobs going to be around? Any hint of his failing health and the stock values take a plunge.

Also, it is my thoroughly uninformed opinion that the entire tablet segment has been created out of this Apple brand bubble. The entire tablet segment is void of any true use and/or absolute advantage when it comes to either practicality or portability and this is not going to change. No other branded tablet is anything other than a failure, with the Motorola article being nothing of a surprise.

So, I hope the shareholders enjoy the party, because I don't think it's very sustainable. I for one, will enjoy my MacBook Pro.


May 10, 2011, 2:54 pm

At the end of the day what's NOT a bubble? Even Earth and life itself is one. I think SJ has been trying really hard to leave Apple with a management structure that propagates his ideas, but who knows if it'll hold up.

In any case even if it does go down it'll be very slowly, there's too many things riding it now. Will all those apps will stop working? Then there's itunes music store, professional apps such as Final Cut Pro, maybe the iCloud next, the list is really long and things will go on.

Did Microsoft also lose all its value after Bill Gates left the company?Even if left in the hands of a baboon?

Also it's clear your tablet segment opinion is uninformed, so not really an opinion, but more like a prejudice.


May 10, 2011, 4:09 pm

You want a true tablet portability advantage?
Try using a laptop on the friggin' bus :-p
The use and/or advantage of a tablet is what one makes of it. It's a little bit like putting down fiber in Africa. Hardly anyone has a use for it there now, but once it's there, the scenarios will come ;-)

David Gilbert

May 10, 2011, 6:50 pm

@Please learn English Well spotted and fixed.


May 11, 2011, 8:24 am

non of that means anything,walmarts income last year was 400 billion,its assets are worth 200 billion its 3 times larger than apple yet on the list walmarts worth 37 billion,i'll buy it and i'd get a 100% loan of anyone.

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