Apple courts fashion press as iWatch speculation mounts

Apple has reportedly invited unprecedented numbers of fashion editors and bloggers to tomorrow’s announcement, fuelling speculation that it will unveil the Apple Watch.

Why else would Apple invite hoards of fashionistas to tomorrow’s launch? Usually it focusses on the tech press, only inviting a few key fashion types.

“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine, told
Reuters
. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”

Last month, Apple also showcased a range of fashion and retail apps to a group of style editors at an Apple Store in New York in what it called a “first-of-its-kind-event”.

Another first-time invitee said this showed Apple wanted to broaden its appeal to fashion-conscious consumers, and not just tech types. 

“It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,” Lauren Indvik, editor in chief of Fashionista, told Reuters.

Apple has also hired a lot of employees from the fashion world recently, hinting it’s making a play for wearables. These hires include people from Tag Heuer, Burberry, and Yves Saint Laurent.

According to a recent report, the iWatch will
run third-party apps
, and could even have its own App Store. Facebook is said to be among those granted early access to the iWatch’s SDK (software development kit).

Read more:
Apple iWatch release date, price, concepts, features and rumours