During the iPhone 5 launch, Apple CEO Tim Cook told the world that more than 400 million iOS devices have been sold to date.
400 million devices - that's more than the population of the United States. Just about everyone has an iOS device, it seems. If you're wondering what an iOS device means - that's an iPhone, iPod touch or iPad. It's this stellar performance that has rocketed Apple's stock price above 600 pence a share.
Apple is one of the greatest business success stories of our time, and Cook was obviously not shy about making that clear at the iPhone 5 launch. Other figures he bragged about include that Apple now has 380 stores worldwide, the latest being one in Barcelona constructed of limestone from a local quarry. "No one would have done this but Apple", Cook said. The bravado of former Steve Jobs hasn't disappeared entirely, it seems.
Also of note, Apple has sold 84 million iPads in total, with 68 per cent share of the market. This is actually a rise for Apple, from 62 per cent in the previous year.
It's all up-and-up for Apple, but will the reception of the iPhone 5 continue the trend? Let us know what you think in the comments.
Check out our iPhone 5 round-up