Apple’s Earth Day celebrations featured two of its most lovable characters. No, not Woz and… erm… I’m sure we’ll think of another at some point… We’re talking about Siri and the new iPhone recycling machine called Liam.
In the humorous video spot published on Friday, Siri pleads to be spared from dismantlement by the planet-friendly Wall-E wannabe.
Liam, of course, attempted to steal the show at Apple’s spring event, where the 9.7-inch iPad Pro and iPhone SE were unveiled.
The machine deconstructs the iPhone manually by removing parts and separating them out from each other. Once all alike pieces have been collected en masse, the materials are repurposed.
Liam is able to separate the gold and the copper from the camera, rescue lithium and cobalt form the battery and remove the silver and platinum from the logic board.
Apple recently revealed its innovation has reclaimed 2,204lbs of gold from old iPhones, which is worth around $33 million on today’s market.
Here’s what it managed to reclaim:
Steel – 23,101,000 pounds
Plastics – 13,422,360 pounds
Glass – 11,945,680 pounds
Aluminium – 4,518,200 pounds
Copper – 2,953,360 pounds
Cobalt – 189,544 pounds
Zinc – 130,036 pounds
Lead – 44,080 pounds
Nickel – 39,672 pounds
Silver – 6,612 pounds
Tin – 4,408 pounds
Gold – 2,204 pounds
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
