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Apple CEO Tim Cook: ‘We have a lot to look forward to in 2014’

Luke Johnson


Tim Cook
Tim Cook

Apple CEO Tim Cook has teased potential new product lines for the coming year stating “we have a lot to look forward to in 2014.”

Speaking in an end of year note to employees, Cook, Apple’s replacement to co-founder and former CEO Steve Jobs, teased that the company has “big plans” for 2014 and that he believes “consumers are going to love” what the Cupertino-based company has to offer over the coming 12 months.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love,” Cook said in his letter to employees.

Looking ahead to the festive period he added: “This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work.”

Although Cook has failed to reference any new product lines by name, it has been widely rumoured that Apple will launch both its first smartwatch and own-branded television set in the coming year.

While the Apple iWatch has long been mooted as an iOS powered challenger to the Samsung Galaxy Gear and Sony Smartwatch 2, an Apple iTV unit was originally tipped by Steve Jobs to change the television and home entertainment markets for good.

As well as looking ahead to what 2014 will bring, Cook reviewed Apple’s efforts over the past 12 months. He stated: “We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas.”

In a particularly festive and jovial fashion he concluded: “I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.”

Read More: iPad mini 2 review

Via: 9to5Mac


December 23, 2013, 11:29 am

I'm surprised there's no mention of what the BBC thought was one of today's news headlines, that Apple has signed a deal to bring the iPhone to China Mobile, the world's largest carrier.

Glenn Gore

December 23, 2013, 12:57 pm

Something to look forward to in October, 2014.

Albert Goldberg

December 23, 2013, 3:17 pm

Oh yes, I can't wait for an ipad or iPhone which is 2 years behind the competition. I just love ios7 - apps constantly crashing, battery life drain, apps taking ages to load. Bravo apple


December 24, 2013, 3:36 am

Next year we release the exciting new iPhone 6 which looks like the exciting new iPhone 5s, which looks like the exciting new iPhone 4s, which looks like the exciting new iPhone 4, which looks like the exciting new iPhone 3s and it'll be running the exciting new iOS 8 which has decided that skewomorphism is good after all. Also exciting new iPhone 6 will now have amazingly large 4.1" screen and offer an even more retina like experience at the giddy heights of 1200 x 720 resolution.

Welcome to 2010 iSheep.

Prem Desai

December 24, 2013, 9:15 am

If 2013 is anything to go by, apart from recycled hardware, the next big thing will be iOS 8 which will feature a new skin/theme ........


December 26, 2013, 3:28 am


If 2013 is anything to go by, it'll be:

- iPhone 6, the fastest smartphone in the world, like iPhone 5s that is faster than all Scamsung & Android phones including Scamsung's new Note 3 with its fake, inflated benchmark scoring that still is less than iPhone 5s real benchmark

I recommend, Google this: AnandTech The iPhone 5s Review; CPU Performance

- iOS 8, probably with Swype included, or Apple's own swipe input

- OS X 10.10, FREE again, like OS X Mavericks, as opposed to Microsnooze Windozzzzze 8 that costs at least $120, and almost nobody wants to use it lol.

- New iPad's, quality tablets, that still sell tens of millions more than their fAndroid & SurFARCE "competitors"

- All New MacBook or MacBook Pro notebooks

- Late 2014, Apple 4K monitors.

- All new iMac retina.

Apple is still going to be the most valuable company in the world, worth more than Google & Scamsung combined.

I recommend, Google this: The World's Most Valuable Brands List - Forbes

Apple 1:
$104.3 B

Google 5:
$47.3 B

Scamsung 9:
$29.5 B


$Apple worth more than Google & Scamsung combined

Scamsung! fAndroid! fake facts! fake commenters! Scamsung!

Prem Desai

December 26, 2013, 7:09 pm

Thanks for your support - the list you mention is all recycled/borrowed stuff. A faster CPU for an already fast phone does not excite me or change the user experience.
The 'all new' products of late have been a joke.
Another boring year ahead from Apple it seems.

Prem Desai

December 26, 2013, 7:11 pm

Let us not forget iTunes - now version 11 and it still can't manage simple stuff like mp3 tag integrity. Biggest piece of crapware ever written.


December 27, 2013, 5:41 am

Spoken like a true fAndroid. Distort, Misrepresent, Misinterpret, Minimize, Obfuscate.

Prem Desai

December 27, 2013, 8:44 am

No need to get personal. I'm only commenting on the lack of delivery on Tim Cook's (Apple) part.
Why are you ASSumming I own an android device?
I use an iPhone but unlike you, I don't think it is god's gift to mankind. Rather, it is the most expensive mistake I've made.
I've had an iPhone from the first generation, have also owned android and windows phones. I regularly use an iPad, android tablet, iMac and a PC.
So when I say Apple sucks, there is some substance behind that statement.
Apple had made some genuine contributions to technology, but nothing in 2013 and I'm not holding my breath for anything in 2014 either.


December 27, 2013, 8:47 am

I apologize. I also disagree with you.


December 27, 2013, 8:58 am

"Albert Goldberg"

Only one comment for your post history, out of two total. Hey, Sock Puppet.

I own iPhone 5, rarely have any apps crashed; iOS 7 is faster than any other iOS; Battery is only a problem when using processor intensive apps.

I hope Scamsung pays you decently for lying so transparently.

PS. Apple is at least 1 year ahead of the competition. Let me spell it out for you:

6.4. B.i.t.

In fact, the iPhone 5s is the fastest mobile phone in the world, including faster than all Scamsung phones. I recommend Google: AnandTech The iPhone 5s Review, specifically CPU Performance. Read the benchmarks from multiple credible mainstream benchmark suites. I also recommend Google: Samsung Fined $340,000 Fake Comments Online. Let me spell it out for you:



December 28, 2013, 12:11 pm

I have an iPhone 5s and a Note 3, and am in the pay of neither company. Both are sufficiently fast that it doesn't matter any more which is technically faster on tests - they both load complex websites very quickly, high end games run on both without a hiccup, etc.

The iPhone 5s is rather small for my tastes (I watch a lot of video on mine). The cameras on both are okay for snaps, neither being better than the other in my experience. There are plenty of apps for both, nothing missing on either for my usage. Battery life is adequate on both. For me, the Note 3 wins on the screen size, having a replaceable battery, standard charger and expandable memory.

Neither flagship phone really introduced anything radical/new IMHO. 64 bit may make a difference eventually (I'd say all other manufacturers will be there before that day comes anyway), but only when people start writing apps that need it. I'd say that unless we start plugging our phones into a screen/keyboard and use them as our work computers - do we need that much more power? Especially when battery life isn't advancing much, if at all?

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