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Apple CEO Tim Cook openly mocks low Windows 8 adoption

evan kypreos by

Tim Cook
Tim Cook

Tim Cook, Apple’s CEO, started WWDC 2014 conference by bloodying Microsoft’s nose with a swift jab aimed at the lack of Windows 8 adoption by PC users.

51% of Mac users are now on OS X Mavericks, that’s more than 40 million total installs. How does this compare to Windows 8 that was launched a full year earlier than Mavericks? Well just 14% of Windows users have moved to Windows 8.

Not only has Apple got the right to be bullish about the swift adoption of Mavericks, but Tim Cook also showed an interesting statistic about the growth of Mac sales. Mac sales were up 12% in 2013, that’s in stark contrast to the 5% decline in non-Mac PC sales. That is significantly bucking the trend of steady decline in PC sales we’ve seen over the last few years.

How has Apple managed to get such a large install base where Windows 8 has struggled?

Read more: Windows 10 preview

The most obvious reason is that Mavericks is free – users do not have to spend a penny to upgrade. Windows 8, on the other hand, costs £49.99 to upgrade from another version of Windows.

Windows 8 also received a lukewarm reception from consumers and reviewers. The mishmash of touch with more traditional interfaces proved a step to far for many mouse and keyboard PC users. Microsoft Windows 8.1 resolved some of these issues but many users are still wary of upgrading.

Let’s put this into some context though. More than 90% of all computers worldwide use Windows according to Net Applications statistics in 2013.

Is Tim Cook right to boast about OS X and Mavericks? Let us know in the comments below.

Next read: MacBook Air 2014 review

Go to comments

Prem Desai

June 2, 2014, 9:49 pm

Tim Cook demonstrates time and again that he is a moron of mega proportions.

Cost aside, Windows 7 is so good that ones does not feel they need to upgrade.

Also, if the % figures were converted to actual numbers, he would look really foolish.

Microsoft do not announce a new app and then release a whole new OS for it which is what Apple does.

I am not an Apple basher and Microsoft supporter - both companies have their strength and weakness. I use both their products.

My issue is with Tim - what a moron !!!!


June 2, 2014, 11:45 pm

Heard new OSx looks like Vista Aero.


June 3, 2014, 12:14 am

Some people have taken it a bit painfully it seems.
It was a nice event, many new features and systems, even a new programming language!


June 3, 2014, 4:39 am

Haha, at least faster than OSX. Dumb move.


June 3, 2014, 8:40 am

Microsoft deserves every bit of mocking they get for Windows 8. I'm looking forward to Windows 9, which will, from the looks of it, have a real start menu from Microsoft. Until then I'll stick with Windows 7.

Cadaei Yuvxvs

June 3, 2014, 11:54 am

While the numbers are a nice comparison in terms of proportion, they do not show the whole picture. There are currently more Windows 8 users than there are users for any iteration of Mac OSX ever.


June 3, 2014, 5:37 pm

but Tim, there are about 175 million Windows 8x users...


June 7, 2014, 6:44 am

Correct there are already more Windows 8.x users than there are Mac users in total.
And Windows 8 cost a hundred bucks (or a new machine), whereas Mavericks was a free upgrade.
So you were saying Tim?

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