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Apple CEO Tim Cook invests in shower head start-up


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The Nebia shower head

Silicon Valley is a breeding ground for start-ups, so when a big industry name invests in a fledgling company, there’s probably something in it.

That line of thinking bodes well for shower head start-up Nebia, which managed to solicit funding from Apple’s chief executive Tim Cook.

That’s according to a New York Times report that says the Apple boss has dropped an undisclosed sum into Nebia’s coffers.

It’s worth noting that Apple has confirmed this was a personal investment, and isn’t associated with the iPhone maker.

Cook isn’t the only tech mogul pumping cash into the start-up. The firm also saw investment from Eric Schmidt, chief executive of Alphabet Inc., Google’s new parent company.

Michael Birch, the British entrepreneur that co-founded ailing social network Bebo, has also invested.

But what is it about Nebia’s shower heads that have made Silicon Valley execs so keen to part with their cash?

nebia gifThe Nebia shower head in action

Apparently, Nebia’s revolutionary new shower kit can reduce the amount of water used by up to 70 per cent.

An average shower is estimated to use up around 20 gallons of water; Nebia claims its shower heads use just six gallons.

The shower head limits the amount of water that comes through the nozzles, breaking down water into droplets.

Apparently, this actually means more water comes into contact with your body.

Check out the launch video below:

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Nebia is currently testing out its shower heads at the campuses of both Apple and Google, and has just launched a Kickstarter campaign to help ship an initial batch to the public.

It’s seeking $100,000 (£64,000) total, and has already raised $66,000 (£42,000) in a single day.

For $249, you can get an early bird deal on a single shower head. The final retail price will be $399.

Would you throw down cash for a more economical shower head? Let us know in the comments.

Couch Potato

August 11, 2015, 1:52 pm

75.7l per shower! Really?


August 11, 2015, 3:07 pm

How about an electrostatically charged showerhead, with the opposite polarity as a showermat. Then all the water ought to hit you with zero wastage, a bit like a paint spray booth. You could dispense with the shower curtain.


August 11, 2015, 3:09 pm

Won't the droplet dispersal into a fine mist mean hot water will cool significantly faster before it reaches your skin, thus, larger heating bills? Still, rather save water than energy.


August 11, 2015, 3:11 pm

Stand in an electrified shower? Rather you than me!

Hamish Campbell

August 12, 2015, 8:31 am

The energy department website here in Denmark is using around the same figures for it's portrayal of average water usage. So it seems it's true.

I've just tried a little excel sheet calculation of the Nedia vs Water saving head vs Normal shower head and it looks like a pretty good saving ( I was initially pretty sceptical). Even with person showering it would pay itself off in a couple of years or less.

Hamish Campbell

August 12, 2015, 8:46 am

Could have been quite fun, but I would have to get a plumber in to redo my installation....that is less fun.

Menorca Man

August 12, 2015, 3:33 pm

Seems good for taking a straightforward shower but can't help wondering how long it would take to rinse soap suds out of thick and/or long hair? Also, here in Menorca we have extremely hard water, which causes taps, kettles, water heaters and toilets to scale up very quickly. Those micro jets could prove unworkable in areas with high calcium content water.

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