Apple’s global head of marketing Phil Schiller has suggested the tech giant “bet the company” on the iPhone when it launched its first handset back in 2007.
Speaking in court as Apple seeks further damages from Samsung over claimed patent infringements and a copying of its intellectual properties, Schiller described the original iPhone as a “huge risk” and revealed that the smartphone was known as a “bet the company” product internally.
“There were huge risks [with the first iPhone],” Schiller told the court in California. “
He added: “We were starting to do well again in iPod […] Then here we’re going to invest all these resources, financial as well as people, in creating this product.”
Although Schiller revealed that around 100 people worked on the original iPhone, he added that now “almost everyone” at Apple is involved with the company’s smartphone efforts in one way or another.
The original iPhone reinvented the mobile phone sector, help launch the rise of the mobile application and bringing high-end handsets with premium components and vibrant touchscreen displays to the fore.
Having launched the original iPhone back in June 2007, Apple is now on its sixth and seventh iterations of the handset, with the flagship iPhone 5S lining up alongside the colourful, and marginally more affordable, plastic clad iPhone 5C.
Next, read all the latest iPhone 6 news and rumours
Via: 9to5Mac
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
