Apps and games from the iOS App Store have been downloaded more than 25 billion times, Apple revealed over the weekend. That’s roughly 3.6 apps for every person on the planet and more than 17 million every single day, on average, since the app store’s opening less than four years ago.
Apple let the news out over the weekend by draping a banner over its website, with the simple statement “A billion thanks. 25 times over. The App Store has reached 25 billion downloads. Thanks for getting us there.” To celebrate the milestone, Apple is offering a $10,000 iTunes credit voucher to the lucky screen prodder who downloaded the fateful app. Let’s hope they didn’t download something embarassing like Bikini Beach Party, eh?
The pace of iOS downloads is, predictably, accelerating. Apple announced passing the 10 billion downloads mark in January 2011, around two and a half years from the App Store’s opening. In the year and change since that date, a further 15 billion downloads have been achieved.
The Apple App Store provides games and apps for the iOS family of devices, and the 25 billion figure includes downloads for iPad, iPhones and iPod touches of all generations. This is a big news week for Apple, which is preparing to launch the next version of its iPad tablet, the iPad 3, on 7 March.
Further into the figures, in December 2011 Apple confirmed that the App Store’s catalogue had reached a mammoth 500,000 apps. Last year, Angry Birds maker Rovio announced its ambition to reach its fanbase to the billion mark in 2012 – the bird-flinging game has flown to platforms other than iOS, but it’s where the series was born.
However, while the App Store’s success stories gain the most column inches, it’s worth remembering that the median average revenue for iOS games is under $1,000, according to a 2011 survey. Want to make the next Sonic the Hedgehog gaming hero, or the next FatBooth? Think twice before quitting the day job.