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Apple is raising App Store app prices – are you affected?


App Store

You could soon be paying more for your iPhone apps, depending on where you live.

Apple plans to increase the price of apps in select territories, according to a new report.

A note to developers – revealed by iMore – sees Apple pegging price hikes for the following locations:

  • Canada
  • Israel
  • Mexico
  • New Zealand
  • Russia
  • Singapore
  • South Africa

According to Apple, subscriptions won’t be affected in Canada, New Zealand, Mexico, or Singapore.

Users in Russia or South Africa, however, will be nudged to resubscribe at a new price.

Apple explains the reason for the change as follows:

“When foreign exchange rates change, we sometimes need to update prices on the App Store.”

It’s not clear exactly how much prices will increase.

appsThe new iPhone 6S

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Apple last increased the price of apps and games for iPhone and iPad on the iOS App Store in the UK in January last year.

The hike affected the minimum price for apps, effecting a rise from £0.69 to £0.79.

Prior to that, the first rise came in the summer of 2011, bringing the price up from £0.59 to £0.69.

Are you affected by the new price change? Let us know your thoughts in the comments.


January 19, 2016, 12:58 pm

When developers are selling an app on the AppStore they cannot enter an arbitrary number as price, but have to chose from a list of preset price-points. That's why the prices we see are always in tiers like $0.99, $1.99, $2.99 etc, and we don't see numbers in between like $1.31. I think this is a good idea, because otherwise it would be a total chaos with developers trying to outsmart each other with pricing instead of developing apps.

For each currency that Apple store is operating in they have matching price tiers, for example for the UK £0.79, £1.49, £2.29, etc, roughly based on the currency value, but not constantly recalculated as price does up and down all the time. I think that's also a good simplification of the model, because it would be a nightmare to see the prices going up or down a few pence every day or even hour.

So when a the value of a certain currency gets too far from when the price tiers for that currency were set, Apple have to review the price points and come up with new ones.

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