Apple and Google might be best known for their mobile devices and services at the moment, but one analyst reckons they’ll be the frontrunners in the coming electric car revolution.
Morgan Stanley’s Katy Huberty (via Fortune) says that electronics parts suppliers in Asia reckon electric cars will surge in popularity much sooner than virtual reality headsets will. And Apple and Google will lead the charge.
Huberty writes: “As component suppliers look for the next growth engine, they’re shifting focus to autos, engaging both existing brands and potential new entrants. Suppliers see many opportunities to leverage smartphone expertise such as in cameras, sensors, batteries, and displays.
“Given the changing supply chain as the industry transitions to electric from transmission-powered vehicles and eventually to autonomous, we see the opportunity for technology vendors, including Google and Apple, to dominate.
“Component suppliers see new wearables categories like head-mounted displays, as further away than the auto opportunity.”
Google has been testing its self-driving cars out on the roads. Indeed, one was recently pulled over for driving too slowly. Rumours continue to circulate that Apple is making a car, but the firm has refused to comment on the speculation. Tesla has shown what’s possible when you combine an intuitive user interface with electric car smarts. The big issue is the infrastructure. But once that’s in place – this technology would be amazing – expect the electric car movement to really pick up steam.