Desperate attempt to limit Core 2 Duo damage sees prices cut by over 50 per cent.
It seems AMD is determined to steal all the headlines today. Just hours after it completed to purchase of graphics giant ATI for $5.4bn it has announced some of the largest CPU price cuts I’ve ever seen.
The company’s entire Athlon 64 range has been absolutely butchered in an attempt to limit the performance gaps we have seen between it and Intel’s new Core 2 Duo line. In fact, so much has been made of the fact that it now takes top end X2 chips to compete with low end Core 2 Duos that AMD has brought their disparate prices together.
Starting at the top, the Athlon 64 FX-62 surprisingly receives the smallest reduction dropping from $1,031 to $827 but from here on it is a fire sale all the way with the Athlon 64 X2 5000+ slashed from $696 to $301, the Athlon 64 X2 4600+ (Energy Efficient) going from $601 to $276, the Athlon 64 X2 4600+ (socket AM2 and 939) falling from $558 to $240 and the Athlon 64 X2 4200+ (Energy Efficient) almost halved from $417 to $215.
The less environmentally friendly straight Athlon 64 X2 4200+ (socket AM2 and 939) goes from $365 to $187 and the Athlon 64 X2 3800+ Energy Efficient was $323 but now costs just $176. Two other 3800s, the Athlon 64 X2 3800+ (socket AM2 only) and Athlon 64 3800+ (socket AM2 and 939) plummet from $303 and $290 respectively to just $152 and a measly $112. At the lower end the Athlon 64 3500+ (socket AM2 and 939) will set you back just a fraction of its previous $189 tag at $91 and the Athlon 64 3200+ (socket AM2 and 939) is a mere $81.
I have to admit I wondered how AMD was going to compete with Intel’s mighty Core 2 Duos. It seems the answer was much simpler than I had imagined…