AMD has slashed the price of its tiny but powerful graphics card the AMD Radeon R9 Fury Nano from $649 to $499.
The price reduction takes affect immediately though it might take a little while for retailers to reflect the change.
Launched last year alongside the flagship Fury X, the Fury Nano takes advantage of AMD's HBM memory, which is stacked right on top of the GPU chip, to reduce the overall size of the card.
Whereas most high-end graphics cards are around 8-10in in length the Nano is only 6in long, making it ideal for powerful but small gaming systems.
However it was a touch pricey and wasn't worth the money unless space was a major concern. Thanks to this price cut, though, the Nano makes for a more tempting proposition for a wider variety of buyers.
Nvidia's closest competitor is the GTX 970, which is also available in a compact form factor. It doesn't quite match the Nano for performance, though, so is correspondingly cheaper, at around £250 ($350).
Related: Best graphics card roundup
In other AMD news, a shipping manifest has suggested AMD's next-generation of graphics chip, the AMD Polaris series, has already been shipped to add-in-board partners.
The new GPU was only announced on the 4th January yet it would seem at least one batch of chips has already been made.
The data collected by shipping tracking site, Zauba, shows a shipment of "PRINTED CIRCUIT BOARD ASSEMBLY FOR PERSONAL COMPUTER(VIDEO/ GRAPHICS CARD)," with part number 102-C9.
This corresponds with previous shipments of AMD products which have had codes of 102-C6 (Radeon 200) and 102-C7 (Radeon 300).
Those previous shipments happened about six months before the eventual release of those products, suggesting AMD Polaris could arrive in June this year, which would tie in with AMD's previously mentioned mid-2016 release.