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Amazon UK free delivery minimum spend doubled to £20


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Amazon has updated the terms of its free delivery service, now requiring customers to spend at least £20 to qualify.

When Free Super Saver Delivery first launched, it was actually free. A later policy change in July 2013 enforced a £10 minimum spend, however.

We’re now just short of two years on from that change, and the minimum expenditure has doubled.

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Amazon hasn’t confirmed why the company has opted to change the offer, but we can take a guess.

The retail giant likely wants to push more customers onto its Prime membership plan, which offers free next-day delivery for a £79 yearly charge.

The company might also be using the hiked-up minimum spend to cover the cost of its wide-ranging delivery options.

The new baseline spend is due to go live at 6pm (BST) tonight.


April 29, 2015, 1:17 pm

This is a shame because this was one of the plus points in using Amazon. Now instead of ordering a couple of CD's or books at a time, I will have to group purchases together and wait longer. But at least free delivery is still there in some form. They certainly haven't emailed regular customers with this change. Which would have been polite. As for Prime, it has some decent benefits. They are certainly pushing it. On a recent order I automatically got lumbered with a free trial. My one day delivery for an item turned into a one week delivery. So that was promptly cancelled.

Matthew Bunton

April 29, 2015, 1:54 pm

It is a shame but I am not really suprised at all with this news. It was inevitable the cost of P&P nowadays is very expensive I doubt that they were making any sort of margin from the £10 items.

However It also has the benefit of improving the appeal of Prime to more consumers.


April 29, 2015, 3:40 pm

I had the same experience with Prime. I signed up to the free trial twice over the years and on both occasions several items turned up very late. Cancelled.

I agree that Amazon should have informed customers months ago about this intended change, not just flick a switch a few hours after informing a few journalists. But still, Amazon is the best online retailer I've used.


April 29, 2015, 4:06 pm

Agreed. For price and sheer range, Amazon is the best.


April 29, 2015, 8:59 pm

I do not see why they need to do this really as I think their shear volume of deliveries is that vast I would imagine the discounts from the couriers is massive. I can only conclude the discounts they make from the couriers is not enough any more and also they probably want to force prime to as many people as possible.

I think if they reduced the cost of the prime membership (£79) by half they would see their profits go up a thousand fold.

I would imagine their formula equates to:-

A bean counter mentality minus common sense plus a percentage of 100% greed = loss in future revenue or BCM-CS +% * 100/Grd = future losses.

I am unanimous in that

April 29, 2015, 9:34 pm

Shame. I dropped Prime when they jacked the price up to £79 from £45. Realised I didn't mind waiting a couple of days for items to arrival instead. I already have Sky and didn't really find anything on Amazon Instant video worth watching. At the same time my number of impulse purchases has dropped and raising the minimum spend to £20 doesn't help.

Shame you just can't have Prime Delivery at a lower price and drop all the Instant video stuff. Apart from the naff content, the main purpose of Amazon Instant Video seemed to try to get you to purchase one-off TV episodes of popular TV series at inflated prices. No thanks

It's nearly as bad a subscribing to Sky and then be constantly prompted to rent Movies / DVD releases at additional cost.


April 30, 2015, 8:01 pm

Yup. I was all sold on Prime, I kind of fancied the eat-all-you-can streaming, for that is what the sales patter promises.

It was only reading a few comments here that I realised you pay once to subscribe, pay again to watch stuff worth watching. Even with my eyes opened, I still can't see where it says that in the sales speil.

Truly deceptive and thoroughly dishonest practice from a company I had held in higher regard.

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