Amazon is looking to boost its Appstore for Android by launching a new ‘Unlocked’ initiative that’ll serve up various paid apps and games free of charge.
According to a TechCrunch report on Friday, the firm is plotting an ‘Amazon Prime for Apps’ type service that wil not only give Android and Kindle Fire owners gratis access to applications, but also free in-app purchases.
The site says it has seen a promotional presentation explaining how the new feature will work and operate.
“Introducing Amazon Unlocked for Apps & Games,” Amazon reportedly writes. “Paid apps and in-app purchasing now completely FREE from Amazon.”
Developers like Sega America and UsTwo on board, as well as the makers of the Ultimate Guitar and OfficeSuite 8 apps. Under the terms of the scheme, users wouldn’t pay for the apps, neither would they have to pay to unlock any in-app purchases.
It’s not entirely clear which apps and developers are on board at this stage, neither is it clear whether the company will offer the Unlocked apps to everyone or reserve access for members of its Prime subscription service.
According to TechCrunch, it’ll be used to drive downloads of the main Amazon app, which users will need to download the free content.
It is not yet clear when the initiative will launch, but Amazon users with Android devices can probably expect a barrage of free content soon.
Meanwhile, as we reported earlier this week, the company is currently offering UK users £80-worth of paid apps for free. You’d better jump on it quickly as the promotion expires tomorrow.