Amazon has announced a press conference for this week in New York where founder Jeff Bezos is likely to unveils its first ever tablet.
Famed for revolutionising the ereader market with the Kindle, Amazon is now set to go head-to-head with Apple and try and outdo the Cupertino company by offering the 7in Kindle tablet at a budget price of around $250.
While Amazon has never officially said it was developing a tablet, it has been one of the worst kept secrets in the tech world. Indeed only a couple of weeks ago, a journalist from the TechCrunch blog managed to get his hands on the device for a couple of hours.
The only thing we have to discover is what the Android tablet actually looks like. As well as the hardware, it will be the Kindle tablet’s complete redesign of the Android UI which will be one of the most interesting aspects of the new device.
Amazon is hoping that the combination of low pricing and easy access to Amazon content will attract a lot of customers to purchase the new tablet.
We'll be covering Amazon's announcement live on Wednesday from 3pm UK time and bring you all the details of the new tablet as they are announced.