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Amazon tells UK to ‘stay tuned’ for Fire Phone

Luke Johnson


Amazon Fire Phone

The Amazon Fire Phone was officially unveiled last night, with the dynamic perspective 3D phone set to land as a US exclusive at launch.

The possibility of a future UK arrival hasn’t been totally ruled out though, with the retailer-turn-manufacturer offering a Fire Phone themed glimmer of hope to us Brits.

In an official statement targeted towards the British market, Amazon suggested hopeful consumers ‘stay tuned’ for further announcements around the newly unveiled Samsung Galaxy S5 and iPhone 5S rival.

“We’re launching today in the U.S. We will have to ask you to stay tuned,” an official Amazon spokesperson stated.

Although not a direct confirmation of a potential Fire Phone UK release in the future, the lack of a definitive no leaves the door open for a potential UK launch in the future.

While the company said it could “not comment on future plans,” past Amazon hardware has followed a similar path.

The Amazon Kindle Fire tablet line launched in the US first before rolling out to wider markets months later. Similarly, the Fire TV device is currently available exclusively in the US, although a future UK arrival is widely expected.

The Fire Phone is Amazon’s first attempt to tackle the smartphone market. With a 2.2GHz quad-core processor, 2GB of RAM and a 4.7-inch HD display, the device is something of a high-end powerhouse.

Adding a 13-megapixel rear-mounted camera and new 3D UI to the mix, the Fire Phone looks set to be a good first showing from the Kindle maker.

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Via: TechRadar

Tim Sutton

June 19, 2014, 1:06 pm

I'm not that bothered to be honest.. hang on, powerhouse? Have I missed something here?

My understanding of this phones American launch:

$199 up front price (even on contract)
+ $99 a year for Amazon Prime (free for the first year)
+ the monthly cost of your normal contract

... in exchange for which you get a midrange sub HD (720p) screened handset with a faux 3D gimmick that can't get Android apps and is targeted at selling you stuff rather than being a phone.

I would not be expecting a rush of customers.


June 19, 2014, 1:18 pm

Haha, good one :)
The 4 camera dynamic perspective tech looks interesting, but I also thought not too practical. Other companies are achieving 2/3 of the benefits using only the gyro and acceleration sensors.

Prem Desai

June 20, 2014, 9:15 am

Whilst I haven't reviewed the actual handset, based on the launch video, Amazon have got this spot on.

Those who relish hardware specs need to look elsewhere. This phone is all about the user experience which it delivers in spades.

Not since the original iPhone launch, have I actually wanted a phone so bad...!!


June 22, 2014, 5:11 pm

Meh. The Fire phone will be much better than most current smartphones, but it won't be enough to get me to give up my iPhone. 3D is largely a gimmick.

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