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Amazon Tablet to be Called Kindle Fire

Ardjuna Seghers by

Amazon Kindle 7in tablet

We told you about the Amazon Kindle Tablet announcement earlier this week, and the big reveal is tomorrow. In the meantime, a few more details on the hotly-anticipated device have been leaked.

This 7in tab is set to debut at around half the price of perhaps its biggest rival, the iPad 2. So for your £200-250, you’ll get a heavily modified, custom version of Android 2.1 running on what’s looking to be a sub-1GHz processor, backed by a mere 6GB of storage. Supposedly, there will also be little or nothing in the way of connectivity and hardware controls.Amazon Kindle 7in tablet

Nothing to set the world on fire, then, which is ironic given that TechCrunch has discovered Amazon’s tablet will likely be called the Kindle Fire. Mind you, there is a certain logical progression to the name what with kindling already provided, so kudos to whichever bright spark thought it up.

What with plenty of established rivals (though admittedly few worth considering at this price point), Amazon might have a hard time getting consumers to warm to its offering, especially in the US where it will face strong competition from Barnes and Nobles’s rumoured Nook 2. However, it does have a lot of brand recognition and a strong established marketplace to make this tablet a potential success.

Has the Kindle Fire lit a flame in your heart, or does it leave you cold? Let us know in the comments.

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September 27, 2011, 8:04 pm

The price has gone from $250 to £250 in the last few days. Now that's inflagration for you!


September 27, 2011, 8:41 pm

They're obviously using the same currency converter that Sony uses...


September 27, 2011, 9:26 pm

As far as I know, that $250 price is based on the assertion that it will be about half the price of the iPad 2. Unfortunately, US dollar prices often tend to get converted directly into pounds. Here's hoping it's closer to £200 (which would put it nicely in line with the UK iPad price). I've amended the story to reflect this hope :)


September 27, 2011, 11:24 pm

Once you allow for VAT, the Amazon Kindle price has actually been converted quite fairly in the past. I expect it will be half the price of an iPad, but not necessarily the 16GB Wifi one. :)

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