According to recent reports, Amazon will look to build on its current hardware offerings in the coming months, with a claimed summer 2013 Amazon smartphone release date to see the Amazon Kindle eReader and Amazon Kindle Fire HD tablet creator enter the Android powered handset race.
Citing ‘industry sources’, Taiwanese news outlet Cens has reported that Amazon has recently penned a deal with Apple’s manufacturing partner Foxconn to produce five million of the as yet unconfirmed Amazon smartphones in time for a summer 2013 launch.
Although Amazon smartphone specs are currently unknown, the latest reports have offered a potential insight into the device’s pricing structure with Amazon seemingly set on another aggressive, potentially loss-leading approach in order to grab consumer attention and an immediate market share. It is believed that, like the Amazon Kindle Fire tablets, the Amazon smartphone will run a heavily skinned version of Google’s Android OS and make use of Amazon’s widespread digital content outlets.
Expected to follow a similar route to the Google Nexus 4 which pairs a high-end specs sheet with a wallet-friendly price tag, the Amazon smartphone “is scheduled to be launched between the second quarter and the third quarter of 2013 at a unit price of US$100 -200,” the latest reports have stated. If accurate, this would see the handset priced somewhere between £61 and £123.
The Taiwanese reports added: “Foxconn is expected to ship as many as five million units of the new device in the year, given the fact that Amazon has shown ambition to extend its business reach to the fast-growing market after succeeding in diversifying from e-books and readers to tablet PCs to drive its growth.”
Suggesting that Foxconn had ‘scrambled’ for the Amazon smartphone contract, it is claimed that the online retail giant turn hardware producer will also launch a new Amazon Kindle Fire tablet alongside the Amazon smartphone, a device that will be pieced together by Quanta Computer Inc.
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