Despite having gone on sale in the US immediate after yesterday’s formal unveiling, Amazon has failed to offer any details on when, or indeed if, an Amazon Fire TV UK release date will be held.
With the heavily rumoured set-top box turn makeshift console having been unveiled last night, the online giant has remained coy on plans to bring the Apple TV and Google Chromecast rival to markets outside of the US.
"Fire TV is not available outside the US at this time and we're not able to speculate on future plans," an official Amazon spokesperson said in a statement to the press.
Casting doubts over the potential for an Amazon Fire TV UK release date anytime in the near future, it is expected that, like with the Amazon Kindle Fire tablet line, the set-top box will receive a period of exclusivity in the US, with sales performances helping dictate plans for a wider rollout.
A compact, internet-connected set-top box with a range of innovative features, the Amazon Fire TV’s primary purpose is to bring the likes of Amazon Prime Instant Video, Hulu and Netflix streaming service to your TV.
Coming with a bundled remote control – one which boasts an integrated mic for voice command capabilities – the $99 (£59.62) Fire TV can be paired with an additional $40 (£24.09) Amazon gaming controller to utilise the box’s gaming abilities.
“This thing is tiny, it’s incredibly powerful and it’s unbelievably simple,” Amazon’s Vice President Peter Larson said in unveiling the device yesterday.
Further Amazon Fire TV specs include a quad-core Qualcomm Snapdragon 600 processor, 2GB of RAM and inbuilt HDMI, Optical audio and USB ports.
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