Amazon Prime Day 2016 is finally here. The bargains and Lightning deals are flooding in, so here are the best Amazon Prime Day deals you can get in the UK.
For online shopping giant Amazon, Prime Day is set to eclipse even the mighty Black Friday and Cyber Monday, with the retailer unveiling more than 100,000 deals across its entire site today. Some of these deals are great, some ok, and some not very good at all either because the products aren't great or because you can get it for less elsewhere.
That's why we are here. We've sifted through thousands of deals to pick the highlights and explain why you should go for them.
As well as deals that last all day, there are a number of 'Lightning deals', where Amazon will offer substantial savings on certain products for a limited time only.
The one caveat with Amazon Prime Day is that, as its name suggests, it's only open to Prime members – but we're sure you already know you can sign-up for a free 30-day Prime trial to take advantage of all the top bargains, while students can get a free six month test run.
Shall we begin?
Related: 6 great non-Amazon Prime Day deals
Amazon Prime Day 2016 Editor's Pick – Save £50 on the 4K-ready Nvidia Shield streaming box
There's a rather tempting alternative to Amazon's Fire TV which you might want to check out. The Nvidia Shield streaming box comes with numerous features which make it worth a look, including the fact that it's 4K-ready (which instantly gives it an edge over Apple TV). It also runs Android TV and comes with Plex support for those looking to build a 4K media centre on the cheap. Right now Amazon has knocked £50 off the 16GB and 500GB models, so get over to the site using the links below.
Amazon Prime Day 2016 Editor's Pick – £200 off an LG 4K TV
LG makes some of the best 4K TVs on the market, so this really is cracking deal on one of its brand new 2016 models. Right now, this 43-inch UHD screen is down to just £400 – a hearty saving of nearly £200. It comes with LG's best-in-class webOS smart TV interface, and supports HDR content for good measure. This is one of the true bargains of Prime Day 2016 – you heard it here first.
Amazon Prime Day 2016 Editor's Pick – Save £30 on a Kindle Paperwhite
The Kindle Paperwhite is probably the best all-round e-reader that doesn't cost a fortune – we gave it a nearly perfect 9/10 score in our Kindle Paperwhite review – but it doesn't usually come cheap. Except on Prime Day, when the £110 device is enjoying a £30 price slash, meaning you can grab one for just £80.
It's got a great screen, impressive battery life, and super responsive display, so if you've ever flirted with buying an e-reader, or upgrading from your existing one, now's the time to make the leap right in time for lounging on the beach!
Amazon Prime Day 2016 Editor's Pick – Save £50 on a Philips Hue starter kit
Smart lighting is the way forward, and if you're looking to clever up your home on the cheap, today's your lucky day. The Philips Hue range of intelligent lighting sets the standard, and most of the line is price slashed for Amazon Prime Day, not least the essential wireless lighting LED starter kit. Normally £150, it can be had for just £100 right now – a rollocking saving of £50.
Prime Day 2016 – Lightning Deals Now Live
SteelSeries Siberia X800 Wireless Gaming Headset for Xbox One, Xbox 360 – £56 off. Expires 11.15pm.
MSI NVIDIA GTX 970 Graphics Card – £80 off. Expires 11pm
Panasonic SD-2511W Multi-Function Bread Maker – £85 off. Expires 11:45pm.
Sony Bravia 48-inch Full HD TV – £150 off. This one should have expired by now but still seems to be available.
Logitech Harmony Elite remote – £140 off – A great remote for controlling everything smart in your home. Expires 8pm.
Amazon Prime Day 2016 – 25 Best Prime Day Deals of the Day
TVs, Streaming, Home Audio and Gaming
Fire TV Stick: Save £15 now just 19.99 – If you love Prime Video you really need a Fire TV Stick to take full advantage. It lets you use all your favourite streaming apps like iPlayer and Netflix as well and at this price is a bargain. Great deal to smarten up a bedroom TV too.
Nvidia Shield TV Box with game controller just £99 – Ok this is a another stonking bona fide deal. The Nvidia Shield is a powerful TV box, Android gaming console and Nvidia Shield Plex server all in one. Get the 16GB version for £99 and get some external stroage or go for the 500GB model for £169.99
Amazon Fire TV with 4K UHD now only £55 – save £20 – If you like the idea of something more powerful than the Fire Stick then the Fire TV is the UK Prime deal to go for. More and more 4K content is being released by streaming services and this TV box can take advantage.
Xbox One 500GB Kinect bundle with Overwatch down to £230 – save £100 – This is a corker of a deal for the console that cost £500 when it first launched. The Xbox One S is coming soon but other than being a lot smaller the same games will be played on both consoles. Overwatch is one of the games of the year so far, too. Good combo.
PS4 500GB console with Uncharted 4 just £240 – save over £70 – If the Xbox doesn't tickle your fancy then this PS4 might. It comes with a great platform exclusive too.
Mobile, Tablets and Accessories
Fire Tablet now just £35 – £15 off – The tech heads may scoff at the Fire Tablet's low-res screen but this is a tablet that's capable of playing any Android game going, has good battery life and is great for watching stuff on. Perfect for keeping your toddler's hands off your expensive iPad. Undoubtedly one of the best UK Prime deals of the day.
Wileyfox Swift 4G dual-SIM smartphone – save £35 – Better than this year's model
Anker PowerDrive+ Quick Charge 3.0 USB car charger – £6.99 – Fast charging for your Galaxy S7 etc
Zooki ultimate GoPro accessory kit now just £20 – a hefty £80 off – Absolutely everything you'll ever need to mount your GoPro
Lenovo K5 dual-SIM smartphone – save £35 – A decent dual-SIM phone for the price. Good for not risking your flagship on the beach during the holidays
Headphones, Bluetooth Speakers and Wearables
B&O Play Beoplay H6 on-ear headphones now £150 – you save £130 – B&O quality at half the price with these on-ear headphones. If you're thinking of getting a pair of Beats do yourself a favour and buy these instead.Bose SportSound in-ear headphones down to £40 – save £40 – Great-sounding running headphones
B&O PLAY Beoplay A2 Bluetooth Speaker for £159 – Quality Bluetooth speakers with incredible battery life
Microsoft Band 2 activity tracker now just £129 – more than £70 off – Feature-packed fitness tracker that scored a solid 7/10 when we reviewed it last year
Garmin Vivoactive GPS smart watch under £100 – £100 off – This scored a solid 8/10 when we reviewed it and it has a coveted TrustedReview Recommended badge
Lenovo N22 Chromebook down to £99 – save £60 – Chromebooks are the best value tools for basic office productivity and you really can't ask for more from Lenovo at less than £100.
Home and Kitchen
Philips Hue Go wireless table lamp now under £50 – more than £30 off – This is a good deal from Amazon for the smart light that can change colours and work indoors or out.
Oral-B Pro 6000 electric Bluetooth smart toothbrush only £56 – £174 price slash – Two members of the Trusted team own this electric toothbrush and swear by it.
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Spotted any great Prime Day deals? Share them in the comments below.