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Amazon planning to open up to 400 book stores, report claims

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Amazon UK

Amazon reportedly plans to launch an assault on the US high street by building up to 400 brick and mortar bookstores.

According to the Wall Street Journal (via CNBC), the online giant has plans to open 300 to 400 stores in major cities, following on from the opening of its first bookstore in Seattle last November.

The information comes from Sandeep Mathrani, the CEO of US mall operator General Growth Properties Inc, who apparently let Amazon's plans slip while speaking with investors on Tuesday.

He said: "You've got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400.”

Amazon has previously vowed that prices at its physical location would not vary from its highly discounted online prices.

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The report doesn't mention a timeframe or potential locations for the stores, but if there's 400 of them, it's likely every major city in America will have one.

Any plans to launch a chain of book stores around the country is likely to be met with dismay and resistance from the remaining bookstore chains, who survived Amazon’s online onslaught.

The news comes at a trying time for Amazon following a disappointing earnings report last week. The answer to Amazon’s prayers being physical retail seems like an almighty longshot.

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