Amazon is set to join the music subscription service war, and is currently talking with record labels to that end, according to reports.
Tech website The Verge has been told by "multiple sources" that the online retail giant is planning to enter fray alongside the likes of Spotify, Rdio and Rhapsody.
Apparently, talks are at a very early and informal stage, so details are few at this point. However, Amazon is said to be interested in an on-demand service similar to Spotify.
The Sweden-originated music subscription service is pretty much the market leader with six million paid subscribers, but Amazon's key rivals in this space could be rather more familiar. Both Apple and Google are said to be plotting their own online music subscription services, which would likely shift everything up a few gears.
Amazon is ideally placed to implement a wide-reaching music subscription service. It already has its own extensive cloud music storage service alongside Cloud Player, which enables users to stream their music from Amazon's servers.
Presumably all that remains is the simple matter of agreeing terms with the major music labels and coming up with a competitive subscription model to undercut Spotify and preempt Apple and Google.
Would you be interested in an Amazon music subscription service, or are you happy with your Spotify? What advances would you expect to see from such a major player? Let us know in the comments section below, or take to the Trusted Reviews Twitter and Facebook feeds to have your say.