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OFFICIAL: Amazon has beaten Google to £584m Twitch acquisition



UPDATE: Just like that, it's official.

Following reports earlier on Monday, it has been confirmed Amazon has acquired video game streaming service Twitch for $970m (around £584m).

In a press release dispatched on Monday evening Twitch CEO Emmett Shear wrote: "Amazon and Twitch optimize for our customers first and are both believers in the future of gaming.

"Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world."

Original story continues below...

Amazon is closing in on a sensation deal to grab video game broadcasting firm Twitch from under the nose of Google, reports on Monday claimed.

According to The Information (a report later corroborated by the Wall Street Journal), Amazon has agreed a deal worth $1billion (around £600m) and an official announcement could come as soon as today.

The news comes following reports claiming Google had won the race to acquire the company, which powers gamers’ live broadcasting from the PlayStation 4 and the Xbox One consoles.

Despite rumours suggesting Google was in the market for Twitch, the web firm was apparently unable to complete a deal.

Amazon’s interest in gaming has intensified with the launch of the Fire Phone and Fire TV platforms, while reports have claimed the company is stockpiling talent from the gaming industry.

The yet-to-be confirmed deal for the San Francisco-based start up would give Amazon yet more scope for expanding its interest in the field.

Given the popularity of the Twitch platform it seems unlikely Amazon would seek to break up the company and use it simply for its own service.s

Twitch (originally named Twitch.tv) started life as a spin-off from the Justin.tv streaming site. It’s popularity was to eclipse the original, eventually leading to Justin.tv being shuttered this month.

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