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Amazon launches Prime Now one-hour delivery service

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Prime Now

Amazon has just launched its new Prime Now service, offering package delivery times of less than an hour.

The online retail giant says ‘tens of thousands of daily essentials and gift items’ are available to buy through the service, which is currently the fastest Amazon delivery option yet.

There are two options – free two-hour delivery, or one-hour delivery for $7.99 (that’s around £5).

If that doesn’t clue you in to the rollout, then here’s the in-brief – it’s US-only now. In fact, the service is only currently available in Manhattan.

It’s likely the bustling metropolis was chosen for its high population density, ease of transport (read: US grid system), and relative wealth.

Related: Amazon considers moving Prime Air drones abroad after FAA block

You’ll need to be a member of Amazon Prime to access the service of course, which also tacks on a hefty yearly fee – although you will get access to other Amazon services, including Kindle book loans and Prime Instant Video.

The new service is available from 6am right up until midnight, with Amazon promising seven-day-a-week deliveries.

Amazon’s new Manhattan branch will act as the hub for nippy deliveries, with packages sure to be lugged around the city by able-and-willing couriers.

As far as a wider rollout is concerned, Amazon has promised it will be coming to ‘a city near you’ in the future. How frustratingly vague…

Prem Desai

December 18, 2014, 4:55 pm

I'm a huge fan of Amazon Prime and have been using it pretty much since it first came out.

I use it for deliveries. If you order stuff (sold my Amazon) on Thu evening or Fri, it arrives on Saturday for no extra charge. Other companies charge £15-50 for Saturday delivery.

Prime has grown since then and offers other services - sadly, you don't have a choice as they're all rammed down your throat whether you want them or not.

Lately, the delivery service has gone downhill. First, they introduced the 'add-on' item meaning your order had to be greater than £10. There is sense in this and whilst I wasn't happy, it was acceptable.

Now they've introduced their 2-3 day prime service. This is a step down from next-day.
Even the 2 day service is weird. I once ordered stuff on a Tue afternoon around 2pm, and the delivery date was for Wed, the following week. In which universe is this 2 days??

During the xmas period this year, they have missed more than 6 guaranteed deliveries. To be fair, they have extended my prime membership by 1 month each time as compensation.

Why the long rant - I can't wait to see how they screw up the 1-hour service if they ever introduce it to the UK ....!!!!

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