Amazon is reportedly about to scale up its plans for the Kindle platform.
At least five or six new devices are to be introduced by the internet giant according to the latest report by Reuters, citing a senior source at Staples, which sells the Kindle Fire in the US.
It backs up previous speculation and hints about various new Kindles, including a 10in tablet, a refresh of the existing 7in version and strong rumours of a smartphone, though the plans have not been officially confirmed. It’s almost a year since the Kindle Fire tablet appeared in the US, joining the existing range of e-readers. The Fire now has cut-price competition from the similarly sized but better specced Google Nexus 7.
Amazon’s strong point is its existing large customer base and the growing trend for buying digital media rather than physical discs and books, which can be done easily through its website. The Kindle devices are sold at fairly low prices to encourage take up.
Reuters says that up to six new tablet SKUs (stock-keeping units) are coming from Amazon, quoting Demos Parneros, president of US Retail for Staples Inc.
Some of the products could be variations of the same model, such as 3G/4G enabled tablets, which would be priced differently to any Wi-Fi only versions.
The company is due to report its latest set of financial results on July 26, which could tie in to new product announcements if Amazon is ready to reveal them this soon.
There is also no further info on whether any of the new products are being launched in Europe. However, The Next Web notes how Amazon’s UK web portal has just had a redesign in line with the US version, with a more tablet-friendly look and feel to the layout and navigation.
Amazon is also believed to be expanding its own Android App Store to major European countries including the UK in the coming weeks.