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Amazon Kindle Fire Sets Android Tablet Market Aflame

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Amazon Kindle Fire

Unlike in smartphones, where Android units are out-shipping Apple’s popular iPhone 4S, the fruity company’s iPad still rules the tablet roost. But what about the Android tablet market? Well, according to the latest research from analysts at Comscore, the Amazon Kindle Fire now accounts for over half of it – at least if you live in the US.

A leap from 29.4 percent in December to a whopping 54.4 percent in February is hugely impressive, and once again shows the marketing power behind the Kindle name, already long established as the dominant force in e-Readers; just like many people once referred to consoles generally as “Nintendos”, e-Readers are often collectively referred to as “Kindles”.
Amazon Kindle Fire
Or was it perhaps the ‘Fire’ part of the name that propelled Amazon’s 7in tablet to popularity? We reckon it’s more likely its sub-$200 price for a relatively attractive and very portable tablet by a well-known brand that’s responsible for this being a hot property. We look forward to seeing how the little tab will do on this side of the Atlantic.

Unsurprisingly, Comscore’s report puts the Samsung Galaxy tablets next in line, and with slim and innovative products like the Galaxy Tab 7.7 and Galaxy Note 10.1 under its metaphorical umbrella, that’s hardly surprising.

Our favourite Android tablet family yet, Asus’ Transformer line, is only in third place, though we’re hoping this will go up with the release of the Transformer Pad 300 and Transformer Pad Infinity 700.

Via The Inquirer

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