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Amazon’s new Fire TV stick adds Alexa remote, but missing a major feature

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Fire TV stick

Amazon has revealed a new Fire TV Stick streaming device, adding the Alexa-powered voice remote into the mix, while keeping the price at $40.

The new HDMI dongle includes the remote as standard, which was previously $10 to buy separately. It adds the Alexa voice assistant functionality underpinning the Amazon Echo speaker to any television set with a HDMI out.

The innards have also been upgraded with a quad-core processor and support for faster 802.11ac MIMO Wi-Fi.

Unfortunately, Amazon has negated to add the 4K support that’s a major selling point for the new Fire TV set-top box, which costs $100.

Related: Amazon Echo - 8 Alexa Skills to try first

With Google set to announce the 4K-enabled Chromecast Ultra at its major Pixel event next week, Amazon had a chance to steal a march on its streaming rival.

The new Fire TV Stick remains a rival for the existing 1080p HD Chromecast streaming device, but those seeking a visual upgrade are likely to be on the hook for $69 - the rumoured price of the Chromecast Ultra.

Amazon’s launch also comes after Roku revealed its new line-up of streaming devices earlier this week. While there are comparatively priced options in the Express range, the Premiere+ leads the way with both 4K and HDR support.

The refreshed Fire TV stick appears to be US only at present, with Amazon UK listings still showing the existing device.

Customers in the US will get a host of free trials to premium subscription content services like Sling TV and Hulu.

Which company offers the best media streaming proposition? Share your thoughts below.

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Andrew

September 29, 2016, 10:07 am

I purchased the Fire TV Box a few months ago to enhance the smart features of my Plasma TV and to provide a simple way of getting DD sound through my Amp on Smart services.

I've been very impressed and use it all the time. £80 very well spent. 10/10.

From what I gather the Fire Stick is equally excellent (from both friends and reviews) so this just makes it even better for zero cost increase. What's not to like ?

4k. Well if that's important to you then you need the Fire TV, one of the other devices you mention or wait a bit longer.

Bugblatter

September 29, 2016, 10:50 am

"Unfortunately, Amazon has negated to add"

That word, 'negated', I do not think it means what you think it means...

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