Amazon has revealed a new Fire TV Stick streaming device, adding the Alexa-powered voice remote into the mix, while keeping the price at $40.
The new HDMI dongle includes the remote as standard, which was previously $10 to buy separately. It adds the Alexa voice assistant functionality underpinning the Amazon Echo speaker to any television set with a HDMI out.
The innards have also been upgraded with a quad-core processor and support for faster 802.11ac MIMO Wi-Fi.
Unfortunately, Amazon has negated to add the 4K support that’s a major selling point for the new Fire TV set-top box, which costs $100.
With Google set to announce the 4K-enabled Chromecast Ultra at its major Pixel event next week, Amazon had a chance to steal a march on its streaming rival.
The new Fire TV Stick remains a rival for the existing 1080p HD Chromecast streaming device, but those seeking a visual upgrade are likely to be on the hook for $69 - the rumoured price of the Chromecast Ultra.
Amazon’s launch also comes after Roku revealed its new line-up of streaming devices earlier this week. While there are comparatively priced options in the Express range, the Premiere+ leads the way with both 4K and HDR support.
The refreshed Fire TV stick appears to be US only at present, with Amazon UK listings still showing the existing device.
Customers in the US will get a host of free trials to premium subscription content services like Sling TV and Hulu.
Which company offers the best media streaming proposition? Share your thoughts below.
Watch The Refresh: The best tech gossip and reviews every week