Amazon has finally launched its Android-based Appstore in the UK, some 18 months after its initial appearance in the US. What's more interesting is the suggestion that this could be paving the way for a UK Amazon Kindle Fire launch on September 6.
The Amazon Appstore stands as a direct rival to the Google Play store - the official Android online app store.
It's notable for offering a number of high profile app exclusives, including last year's deal with PopCap, the developer of Plants vs Zombies and Peggle.
Another advantage of the Amazon Appstore over its main rival is its free app a day offer. As the title suggests, this makes a top app free to download each day.
Indeed, at the time of writing that game is PopCap's aforementioned casual strategy gem, Plants vs Zombies.
The Amazon Appstore is available to download in the UK now. Just head on over to the Amazon Appstore web page and fill in your email address or mobile number. You'll then be sent a link which, when followed on your Android device, will install the Amazon Appstore.
You'll need to make sure that you've opted to allow third party applications in the settings menu, though.
Once you've done that, you can join us in pondering the significance of this launch. We're less than a week from Amazon's special press event, which will inevitably see a number of new Amazon Kindle devices unveiled.
The UK never got the original Amazon Kindle Fire tablet, but it's long been rumoured that we could well get the follow-up. Considering that the original Kindle Fire fed off the Amazon Appstore in the US, it would seem that the ecosystem is now in place for a UK Amazon Kindle Fire launch.
Don't buy that Google Nexus 7 just yet - there could be a new affordable tablet player in town very soon.