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Amazon Android games console to launch with sub-$300 price tag

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A new report suggests Amazon will launch its own Android gaming console later this year with a sub-$300 price tag.

The rumoured Amazon Android gaming console will aim to compete with the likes of the PS4, Xbox One, Wii U and other Android consoles such as Ouya, but with a very competitive price.

According to multiple sources speaking to VG247, Amazon’s Android console will launch with a price under $300, or around the £180 mark.

The “senior publishing sources” have already met with Amazon for hardware briefings for the Android console, which currently goes under several development codenames.

Several Android and iOS games have been demoed on the unit already. It is said to be oblong in shape, have sharp edges and be similar to the PSOne redesign in size.

The sources suggest it will be capable of downloading and streaming games, music, movies, TV and other content.

Amazon’s Android console is being developed by its subsidiary, Lab 126, which is responsible for the range of Amazon Kindle devices including the Kindle Fire HDX 8.9.

The retail giant aims to use the console to bring together its digital entertainment businesses, including LoveFilm, Amazon MP3 store and Kindle App Store in one place on your TV screen.

Earlier this month, Amazon sent out invitations for a special recruiting event for a secret project it claims will be “bigger than Kindle”.

“We are working on a revolutionary V1 product that will allow us to deliver Digital Media to our customers in new ways and disrupt the current marketplace,” read the event details. “We have teams in various locations partnering on this product from Sunnyvale, Seattle to right here in Boston. We believe this new product will be even bigger than Kindle.”

Amazon’s secret project is said to be used to “deliver Digital Media” and was also part of Amazon’s Kindle New Initiative department at Lab 126.

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