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All those complaints about the MacBook Pro price aren’t holding it back


MacBook Pro 13 2016 4

New figures suggest the revamped Apple MacBook Pro has already outsold every competing laptop this year, despite going on sale less than two weeks ago.

Data from Slice Intelligence (via MacRumors) say the first five days of availability in the United States resulted in more almost twice the revenue of 4 competing devices combined since they launched.

Those devices would be the Microsoft Surface Book, Lenovo Yoga 900, Dell Inspiron 2-in-1 and the ASUS Chromebook Flip.

Related: MacBook Pro 2016 vs Surface Book i7

The data also suggests Apple’s launch generated seven-times as much revenue as the 12-inch MacBook managed during its launch month in April 2015.

Indeed, in those first 5 days, the Pro models amounted to 78% of the revenue racked up by the Retina MacBook since its original launch.


So what does all this mean? Well for one, the MacBook Pro will naturally bring in more revenue than some of its competitors, because it’s more expensive.

Secondly, it tells us those strong criticisms from longtime fans about the pricing aren’t proving all that damaging.

Last week, Apple took the unexpected step of deeply discounting its dongles and accessories to ensure a softer landing for MacBook Pro loyalists wishing to use their existing accessories.

Does the MacBook Pro price bother you? Share your thoughts in the comments below.

MacBook Pro 2016 first look


November 9, 2016, 7:02 pm

This tells us nothing. Of course these products attract sales on initial release. What would be more interesting is comparing the sales of the Apple products in their first week on the market with the sales of the competitors' products in their first week on the market.

Rann Xeroxx

November 9, 2016, 9:05 pm

The devices will sell well. The criticism is more from the power users in if these devices are become more toy than tool. The Surface Book, for example, is far more capable of a device for the same money but more spec options.


November 9, 2016, 9:22 pm

MacBook Toy will slow down methinks. Serious professionals will not buy them for obvious reasons. I guess time will tell...


November 9, 2016, 11:06 pm

Buy it in HK - almost reasonably priced here. Apple keeps prices down - my Macbook (2015) was close to 500 GBP less than the UK version.

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