Amazon has big plans for its Alexa personal assistant far beyond the Echo speaker range; that much we know. Today we learned the company is eying Windows PCs as the next big expansion.
An unnamed Lenovo executive told CNET it is in talks with Amazon over bringing Alexa to its range of computing products.
While the executive in question said the talks were at an early stage, such a move could potentially have significant ramifications beyond the two companies in question.
Lenovo is the world’s biggest PC manufacturer, meaning Alexa would be going up against Microsoft’s own Cortana on Windows 10.
Related: Amazon Echo tips & tricks
Cortona made the leap from mobile devices with the launch of Windows 10 last year, while Apple is finally unleashing Siri on Macs in macOS Sierra later this year.
Although it hasn’t been around as long, Alexa is improving rapidly with new functionality being added continually through the SDK.
The personal assistant is also rolling out to more gadgets. Just this week at IFA, Sonos announced compatibility, meaning Echo and Dot owners can now control their music set-up by chatting with Alexa.
Unfortunately, we’re yet to see Alexa launch outside the United States. What do we have to do to show us some love, Amazon?