Alcatel OneTouch Watch to cost just £99 when it hits the UK in June

If the Apple Watch is a little out of your price range, don’t worry, Alcatel has confirmed its first smartwatch will set you back just £99.

Having debuted at CES 2015 at the start of the year, the Alcatel OneTouch Watch has now been dated and priced for a UK release.

Coming to British retailers in ‘mid-June’, the round LG G Watch R rival will set wannabe owners back just shy of £100, a third of the price of the entry-level Apple Watch Sport.

Although an exact date of release has yet to be announced, Alcatel has confirmed the wearable will be availble for purchase through Currys PC World’s physical and online stores.

We’re launching the OneTouch Watch which will be in stores in June. The Watch will cost about £99, which is very aggressively priced,” William Paterson, UK Director of Alcatel OneTouch said speaking exclusively with TrustedReviews recently.

He added: “Our philosophy on the watch is that it’s a wearable so it should be nice to wear. You shouldn’t feel as though you are strapping a smartwatch to your wrist, which is why it’s round, so it looks like a watch.”

Related: From Smartwatch Sceptic to Apple Watch Convert in 15 Minutes

Having shunned Android Wear in favour of its own wearable OS, Alcatel has bestowed the OneTouch Watch with a 1.22-inch round LCD display.

Like the Moto 360, this circular screen features a ‘flat tyre’ bottom which holds the device’s light sensor.

Lining up at 10.5mm thick, the metal-framed wearable features an optical heart-rate sensor on the rear and a USB charging port hidden within the device’s rubber strap.