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Adele tickets: Online touts thwarted by Songkick software



Adele fans were scrambling to pick up tickets for her European Tour on Wednesday – and despite huge demand, a greater percentage of real supporters may have snagged themselves a pair for an upcoming show.

In partnership with seller Songkick, the "Hello" single may have assisted a clampdown on ticket resellers, who buy up popular acts and sell them on at a huge profit.

Adele required would-be concertgoers to register interest on her personal website, which enabled Songkick to use its software to root out known offenders and prevent them from buying tickets.

The company believes that of the 57,000 tickets sold on Wednesday, only 2% have ended up on resale sites so far.

That’s still more than 1,000 tickets, but it’s a 50% improvement on events with similar demand, according to Songkick.

Music Ally (via CNET) found there was an average of just 54 Adele tickets on sale per resale site, while Coldplay tickets averaged 2,939!

A spokesperson for Songkick said: "This morning, Songkick sold 57,000 tickets to fans, with less than 2% of these tickets making their way onto resale markets by mid-afternoon. Compared to other events, we believe these efforts helped to reduce resale by well over 50%."

Do you think more should be done to combat legal ticket touting via resale sites such as StubHub? Would you like to see legislation introduced to prevent tickets being sold above face value?

Share your thoughts in the comments section below

Phil Allen

December 2, 2015, 8:50 pm

That's some really strange maths right there.

Alex Walsh

December 3, 2015, 9:21 am

I'd like to see legislation. It pisses me off. It's as bad with other stuff too- you read Hot UK Deals, any deal there often has some a-hole say "Just bought ten to sell on ebay". When LEGO released their Doctor Who set at midnight on 1 December, within ten minutes Amazon market resellers had it up for £70 and I spotted it for £150 on ebay. Thankfully stock seems good, but preying on a wanted Christmas pressie that retails for £49.99 is more than a little low.


December 3, 2015, 12:29 pm

While I hate the reselling of tickets, legislation isn't the answer. This will further drive up the cost of tickets due to regulatory oversight fees.

The ticketing companies will not fix this problem either - it sells more tickets. It is up to the artists to sell non transferrable. For smaller venues this is always been accomplished through the use of a name list of patrons. This metjod is definitely not feasible for amphitheatre and arena size venues, but it would be relatively easy for companies like Live Nation to have any ticketing system through their application that is tied to the original purchasers account.

Alan Love

December 3, 2015, 11:00 pm

Simple - just make people bring their credit card that paid for the ticket to the concert for scanning. The scampers can't do that.

Bjorn O. Sigurdsson

December 4, 2015, 12:23 am

And what if your parents bought you the ticket?

Damian West

December 4, 2015, 9:58 am

Don't think they have stopped touts!! Been trying to get Adele tickets for an hour and already lots up for sale at huge mark up! So same old tout scam bullshit! Hasn't changed and won't change! Fans pay the price while touts stay in buisness

Damian West

December 4, 2015, 10:09 am

66 minutes and now sold out!! Big surprise!! Time to hammer the credit card again!! Going to take out shares in stub hub

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