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ZTE Won't Make Windows Phone - For Now

David Gilbert


ZTE Won't Make Windows Phone - For Now

It looks more and more like the partnership between Microsoft and Nokia could work out a lot better for Microsoft as news emerged in recent days that one of the rising stars of the mobile world had publicly told the Redmond outfit it would not be releasing a WP7 device any time soon.

ZTE recently joined the mobile elite, joining Nokia, LG, Samsung and Apple as one of the top five mobile phone vendors in the world and is now it seems beginning to flex its muscles a little in this part of the world. Reports in the Wall Street Journal quote ZTE’s director of mobile devices in the UK as saying the company feels Microsoft’s strategy regarding promoting Windows Phone 7 (WP7) was not what ZTE had expected. Though he did add that he hoped Steve Ballmer and Co. would up their game in the future: “We anticipate that Microsoft will respond more effectively to market needs in terms of user experience {and} in terms of cost.”

Wu Sa said the company did have WP7 running on handsets in its test laboratories but due to the issues mentioned above have no plans on releasing a smartphone on the platform any time soon. This will again come as a blow to the WP7 platform, which has failed to do any significant damage to Android and iOS in terms of market share since launching last year. However since Microsoft will not release the actual figures, preferring to say they are pleased with the sales, we don’t know for sure how successful/disastrous the initial period has been. Reports have also emerged that Nokia’s first WP7 device won’t be here until 2012 at the earliest which leaves WP7 having to reply on current partners, one of whom (LG) already lamented the marketing skills of Microsoft last January.

Mr. Wu went on to say that ZTE would not be looking at content on it own phones preferring to focus on the hardware – for the moment: “The content strategy is something we are looking at but is not the top priority. A content strategy may be good for the consumer, but is it good for the networks? We are trying to meet to have the right compromise between the networks and their customers.”

Source: Wall Street Journal

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