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YouTube Users Can Soon Charge For Videos

Gordon Kelly by

YouTube Users Can Soon Charge For Videos

Think that video of your swearing parakeet could become a viral cash mine? YouTube thinks so too...

In what would represent possibly the largest shake-up of its service to date, Google has announced it will soon introduce the option for users to charge other users to see their clips.

Speaking to MediaPost, YouTube product management head Hunter Walk said the transition would happen "in the coming weeks". Up until now users of the site's most popular videos have been able to apply for the YouTube Partner Program and Individual Video Partnerships (IVP), but these had largely been dominated by companies sharing copyrighted content.

"We have hundreds of people making thousands of dollars, and dozens are making tens of thousands, and hundreds of thousands {under these schemes}," explained Walk. "People are quitting their jobs to build content for the site."

The hope is such a programme will see YouTube solidify its spot as the Internet's most popular video streaming site as well as encourage users to monetise their content - which has the convenient knock-on of helping Google further monetise a site which was losing money at a staggering rate when it purchased the company for $1.65bn in 2006.

So can it work or will users just end up downloading user's premium content and uploading it for free within minutes of it being published? Only time will tell....


Via MediaPost

Go to comments


May 4, 2010, 1:55 pm

I can;t imagine this will help YouTube's traffic at all. People will just go to the free videos. It would have to be very special for me to pay for it. Maybe a panda that can tapdance.


May 4, 2010, 2:24 pm

Well the whole reason YouTube is so popular is because it&#8217s free!

You start charging and people will go somewhere else.

Even if they somehow prevent people from uploading the paid content to allow other people to watch it for free, there are enough YouTube style websites (most of them still crap!) out there, I am sure people will switch.

It&#8217s a bit off the point but, at the end of the day nothing last forever, YouTube, Facebook and Twitter, they will only last until a new fad is discovered, then they will be dumped as quickly as they appeared. The majority of people by nature get bored using the same thing, and after a while want to move onto the new shiny toy.

dave doubledecks

May 4, 2010, 6:56 pm

What - you mean I'll be able to pay someone else for the pleasure of watching their highly compressed, low resolution, 10-minute long video clips on my Internet compatible HD TV, when I'm already paying SKY and BBC for the privelage of watching their programmes as well? Where do I sign up??


May 5, 2010, 3:09 pm

@dave: Um, YouTube clips don't have to be 10 minutes any more (hence several indie films being on there) and the resolution goes up to 720p now.

Does it hurt your back living under that rock?

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