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Xbox 360 Price Hike Imminent

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Xbox 360 Price Hike Imminent

If Eurogamer is right, Microsoft is raising the pricing on the Xbox 360 Arcade. As of the 1 September, according to a number of sources including ShopTo, the Arcade Xbox 360 will rise in price to £159.99.

The change is purportedly as a result of worsening exchange rates, which effect Microsoft's margins, but such reasoning (or excuse-making - delete as preferred) will be of no consolation to consumers, I expect. As if that wasn't bad enough, apparently the five free Live Arcade titles previously are to be removed from the bundle, too.

Furthermore, Argos' (now-amended) listing for the 60GB Xbox 360 Premium was suggesting that console is being discontinued - backing up earlier rumours. The product page was advising customers: "We are very sorry but Microsoft have {sic} discontinued this line." Assuming this re-shuffling of the line-up is going to happen (which I'm inclined to), therefore, the Elite is going to be even more cemented as the best value Xbox 360 available.

Previous rumours have suggested the Premium Xbox 360 would be discontinued, leaving on the Arcade and Elite on sale. Sadly while it looks like the expected price restructuring that would accompany that change is happening the wrong way around, with the Arcade becoming more expensive, instead of the Elite getting cheaper.

Link:

Eurogamer.

xbrumster

August 17, 2009, 11:39 pm

phew... I thought we were in recession... and believe we still are...

Tim Sutton

August 17, 2009, 11:48 pm

Apparently it's because the pound is weak against the euro.





I'm not sure why that's a factor, isn't the pounds strength against the dollar more relevant? Buying things from America should be cheaper for us now, even including being British tax.





Still, people shouldn't be buying the Arcade in any case. It's a false economy, people!

jopey

August 18, 2009, 12:01 am

The Arcade is going up now so that when the Elite goes down around October time it'll be more appealing. MS want people to have the extra HDD space they can sell them on demand games.. which they have a huge margin on. If the Arcade is £160 then the "Elite" will be reduced to £200. With Sony's updated PS3 they'll need to be below that £200 price point for Christmas because they don't have a blu-ray player.

J4cK1505

August 18, 2009, 12:14 am

£160 for the cheapest SKU paired with a £40 gold subscription raises the cost to £200 to play an xbox360 online. Now being in direct competition with each other I cannot read news like this and ignore Sony's value for money when you purchase a PS3 for £300 with no online subscription needed. Moreover if the rumoured PS3 price cut is to be believed this even more so backs up my point.





Terrible news as I was considering buying a 360 - not that I would have got the arcade version but *sigh*

TheVoice

August 18, 2009, 12:19 am

"The change is purportedly as a result of worsening exchange rates, which effect Microsoft's margins"





That should be "affect". Sorry, but that one really annoys me!

Italianstuddmuffin

August 18, 2009, 12:44 am

@Tim Sutton


Just to clarify the reason the price goes up from being weak against the euro and not the dollar is because microsoft imports from Europe and i believe some are built and repaired in Europe too


Therefore the strength of the pound to the dollar is irrelevant to the price of the xbox.... shame the price is going up

Hallainzil

August 18, 2009, 2:30 am

Huh. That's... odd. I'm sure Sony marketers will have a field day with that one.

Cream

August 18, 2009, 2:36 am

Maybe they should make the £199 and make them properly so the don't break every 6 months, That would help with there profit margins.

jingyeow

August 18, 2009, 2:44 am

Plus include the extra £30 or so for the wireless feature (which should have been included as standard) and the price of the 360 compared to the ps3 really does look uncompetitive. If the xbox360 was to match the Ps3 in compatability with Bluray, Wireless, Hard drive space and free online features, it would cost more than the PS3.





Don't get me started on the Wii. Value for money it is not. I would rather buy £170 of toilet roll. I can be sure the toilet roll is there, ready to use, unlike Wii games where I may be blackmailed into buying more controllers or weighing scales.

Guest

August 18, 2009, 7:40 am

Didn't take long for the fanboi's to turn any console story into a PS3 vs 360 vs Wii debate. Same old (pointless) arguments! ZZZzzz They have all been done to death. Just buy the console(s) you want and enjoy them.

John 32

August 18, 2009, 2:33 pm

@Steve 32, bingo!





To quote Hugo, who really encapsulated the whole console argument on another comments section:





Buy an Xbox 360 if you want a great console with many great games available to play.


Buy a PS3 if you want a great console with many great games available to play.


Buy a Wii if you want a great console with ma... some games available to play.'

purephase

August 18, 2009, 3:29 pm

@John,





How depressing - anyone that has more "fun" sitting on their own in a darkened room getting trounced on xbox live by some 15 year old 5000 miles away than playing a bit of wii tennis with some real people needs some serious social adjustment.

John 32

August 18, 2009, 4:03 pm

@ Purephase, I think I may be missing your point, my argument was a reinforcement of Steve32's observation regarding the futile and purile arguments that arise whenever a console article is published.





I fail to see how you have read into my comment and arrived at a social commentary on the mind set of an xbox owner vs a wii owner. How Freudian of you.





Although, is it not possible to interact on xbox live or the psn, or does the very nature of wii, and proximity to other humans deminish this interaction?





In terms of social adjustment, it can be argued that the very nature of playing certain video games can have a negative effect on our perception of the world? Jack Thompson, who is widely considered an authority on this subject, is sadly unavailable to comment.

Andy0d2

August 18, 2009, 4:06 pm

Firstly I'll believe it when I see it. Secondly in my firefox 3.5 browser the right hand column (news) on the TR home page is two item spaces lower than it should be.

purephase

August 18, 2009, 5:03 pm

Calm down John... it's not "your comment" anyway - you quoted it. My interpretation wasn't the least bit Freudian either, but never mind.





@Andrew - mine is too - it's been replaced by an advert though - the march of progress.

jingyeow

August 18, 2009, 5:21 pm

@steve32





I didn't see any real mention of any fanboyism before you brought it up, and how can you expect one of the 3 main consoles to be mentioned in comments without any comparison to the other two? This is a story about price, and that will inevitably influence people thinking about purchasing this console. I myself am stuck deciding whether to buy the 360 or Ps3, for the reasons I listed above and price. Currently I'm just a pc gamer (very sad at how consoles have become the platform of choice to develop for) but I've played all 3 and if you like and want to play games like Assassin's Creed, you won't even contemplate the Wii. The choice becomes a little harder between 360 and ps3. Hope that helps a buyer out there.





ps. Wii is great for games you may *shock* actually have to go outdoors for! Latch onto that "fanboi's" :D

Guest

August 18, 2009, 6:28 pm

@darkspark88 - It was comments like:





"£160 for the cheapest SKU paired with a £40 gold subscription raises the cost to £200 to play an xbox360 online. Now being in direct competition with each other I cannot read news like this and ignore Sony's value for money when you purchase a PS3 for £300 with no online subscription needed."





The old moan about XBL costing money. The counter argument is that you pay what you get for. (Though the value for money bit was funny....£300 being better value than £200, but whatever.)








"Plus include the extra £30 or so for the wireless feature (which should have been included as standard) and the price of the 360 compared to the ps3 really does look uncompetitive."





The old moan about lack of wireless in the Xbox. Personally, I am glad it is that way round. I have PS3 and 360, both are wired, so it annoys me that I have to pay for something in the PS3 I don't use! It is the old counter argument that with the 360 you get choice and pay for what you want/need. But it is an old tired argument which has been done so many times.





I used the term "Fanboy" because they only ever quote one side of the debate (i.e. the side for the console that they prefer). They can only see fault with anything else. So the price of the Arcade has gone up - so what - the rest of the debate about "which console is best" remains unchanged and doesn't need restating again and again.








It is an interesting debate about how much "price" actually does influence people when buying a console. If you knew nothing else about a console then everyone would have bought an Arcade as it was noticeably cheaper than anything else. But it clearly isn't as simple as that. Brand/Marketing/Hype is a major factor. I think the PS3, certainly in its early days, relied heavily on its brand to sell. Another factor is the diversity of what each console can do (bluray, wii controller, online, etc,etc..) I suspect that in the end most people find the money for the console that they want - price is more about justifying it to yourself that you have got value for money ;-)

Jones

August 18, 2009, 7:06 pm

Interesting/strange move from MS considering they make a loss on each machine sold anyway and I agree with a comment earlier that if they made the bloody things properly in the first place then it wouldnt be that much of a problem.





Anyway, I thought I'd wade in on the "fanboy" issue. I own all three machines (I'm a geek for gaming) and in terms of what I play most I have to say the 360 wins hands down. The gaming exclusives are just, in my opinion, superior on the 360 (I thought Resistance 2 was generic shooter boredom, Killzone 2 faired a little better though). I use my PS3 primarily as a bluray player and the wii as a fitness machine these days - once the novelty wore off it just got a bit dull though the girlfriend still loves to play it.





In short, not one machine wins hands down, each has their pros and cons and the sooner folk realise that the better (particularly those who frequent IGN's forums)!

THOR5 HAMMER

August 19, 2009, 12:06 am

@Hugo


I and many others would agree with your last paragraph. IMO...how ironic, for MS to give with one hand, and take with the other. Is this how MS 'balance' their books, by taking the mickey out of consumers? :(


Furthermore, if/when the Premium console is phased out, it won't leave any middle ground for consumers to make a choice - it would be just Arcade or Elite versions - considering most consumers are already hard done by the recession/depression - not happy - already had my 4th xbox go 3RROD :( - guess i should've saved up a bit earlier for the Arcade version...

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