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Windows Phone & Windows Marketplace Launch Early

Gordon Kelly


Windows Phone & Windows Marketplace Launch Early

Seems like AT&T and Microsoft have itchy trigger fingers...

The former managed to sell the self-branded 'Pure', a budget Windows Mobile 6.5 handset, last weekend days early of the official launch tomorrow. Compounding this, Microsoft had already set Windows Marketplace - its long awaited app store - live meaning early access for all lucky customers.

In fairness the premature launch may have given Microsoft 48 hours to perform any last minute tweaks in a real world testing environment. That said, the more obvious challenge is filling up Windows Marketplace since currently there are just 40 apps available. By comparison the iPhone App Store has over 75,000 - even if 50,000+ are related to fart jokes. Microsoft does have a few decent apps available from the off though with the likes of Facebook, Pac-Man and Street Fighter II and Sim City said to be on the way.

Furthermore, if handsets can live up to the promise suggested by the HTC Leo/HD2 then users may well be wooed back by Microsoft's more open approach to hardware. Then again, the reality is Windows Mobile 6/6.1 fell so woefully short that Windows Mobile (dressed up under the Windows Phone moniker or not) is unlikely to make anyone weak at the knees until version 7 turns up next year...


Windows Phone


October 6, 2009, 9:07 am

Wow, thanks for the article. Our company, BinaryDads, LLP passed K9-Teasers for one of three games that is in the Education category. We are really shocked on the low number of apps, we were guessing that there would be thousands. There are only a handful of educational and kids games out there. The testing was rough, but now everyone should know what to do getting more games out there soon shouldn't be too hard. The free 6.5 Emulator is what I used tonight to test the Marketplace vs. a real device. The next test for the Marketplace will be to see how soon the stores and end users purchase the devices.

Thanks again. Exciting times.


October 6, 2009, 10:15 am

immediately, 2 good reasons to ditch my iphone: flash support and street fighter 2.


October 6, 2009, 12:16 pm

I (can't believe I) would have been excited by this a few months ago.


October 6, 2009, 1:27 pm


They still should've gotten rid of the stupid honeycomb design and kept grid menus though...


October 6, 2009, 3:28 pm

In regards to the number of apps currently on it, won't all the developers who have apps on Handandgo merely add them to Marketplace as well?


October 6, 2009, 5:59 pm

No they have to get recertified, which may mean redeveloped for the new PNG requirements. Also if you have links to your website and are selling it there, they may fail it for that as well.

Francis Phillips

October 6, 2009, 7:30 pm

Thw Windows Mobile/Windows Phone website link doesnt work - or rather it works and starts to load but crashes Firefox and wont load in IE8. Have tried it on 2 PC's with the same result


October 6, 2009, 11:02 pm

Fair enough the market is a bit crap but there are still thousands of (free) Apps for WinMo that are still available if you can figure out how to use Google.

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