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Windows Phone 7 to Launch in UK 21 October


Windows Phone 7 to Launch in UK 21 October?

Reports are coming in suggesting that Windows Phone 7, the make or break next generation mobile operating system from Microsoft, will be hitting the UK on 21 October.

Spanish site eleconomista.es started the ball rolling, claiming that Windows Phone 7 will be first unveiled in the US on 11 October, and that 10 days later it will be launched in Spain. Neowin has followed up by stating that this is also the launch date for the UK, France, Germany and Italy – all the big European markets.

We’re already had official confirmation from Microsoft that it will be available on all UK networks at launch, and that the supporting Zune Pass will be available in the UK too.

Windows Phone 7 represents a complete refresh and redesign of how Microsoft has approached creating an operating system for a mobile phone, and from what we’ve seen so far takes its cues from the interface for the Xbox and the Zune, rather than trying to shunt the Windows desktop experience onto a phone, as it has done for the first six, frankly painful versions of Windows Mobile.

However, while it’s a bold and radical step forward for Microsoft, the reality is that it’s playing major catch up to Apple and Google in the mobile stakes, while even Nokia seems ready to once again bring its A-game to the smartphone market with the Nokia N8. Come 21 October then, the mobile phone market is going to be a more crowded and competitive place than ever before. We can’t wait.

Link: eleconomista.es.

Link: Neowin.


September 27, 2010, 1:18 pm

I must admit my opinion on WP7 has changed over the last few months to the point where I can see it doing quite well. Why? Partially because Microsoft seem to be in a position to deliver it (along with a massive marketing push) well before Christmas but mainly because Android is looking surprisingly vulnerable right now. It'll still be a slow start but I can easily see a lot of those who tried an Android phone in the last 12 months deciding to go for something different once their contract is up, especially if that something different gets proper upgrades, solid media sync services, good gaming etc.

I know this is going to annoy some people on here but right now Android is reminding me in a horrible, horrible way of the Linux scene a decade ago. A fundamentaly good platform but a refusal to consider the non-technical user, a frankly snobbish attitude towards the platform and its inherent problems ('just use the command line' and 'just root the device' f'instance) and an inability to bring what is, ultimately, a large user and manufacturer base together to promote the platform rather than individual implementations.

In a couple of years I really wouldn't be surprised to see WP7 (or whatever version MS is on by then) beating out Android for market share. Not that that would mean the death of Android, the mobile space is easily big enough to support several major platforms, but I don't think it's going to be the flop many expect.


September 27, 2010, 1:54 pm

"...a refusal to consider the non-technical user"

Android is user friendly. My mum uses it. It's no different in that respect to any other phone.


September 27, 2010, 2:37 pm

I agree with Bofh!_uk on the android point (I always said wp7 would succeed )

Hearing how the American carriers are bastardizing and abusing androids openness has me concerned. How Motorola makes flashing roms extremely difficult, how every new phone has some kind of skin on it and how many are left abandoned on totally outdated versions. If gingerbread doesn't knock this on the head and it continues for another year then android may be beyond saving. The only option after that would be a reboot.

Wp7 may lack what many of us consider basic features but Microsoft got the basics right. Well except for the minimum specs which are dire.


September 27, 2010, 3:06 pm

@piesforyou: I never said Android wasn't user-friendly, it can certainly be used by non-geeks, but there is a definite sense that this is an OS built by engineers (or geeks if you prefer) and that functionality is often placed ahead of UI design. Functions hidden several layers down, little niggles that shouldn't really be there in an OS that we should really consider mature, internal and external memory being treated differently. None of it show stopping and for geeks maybe even a positive but...

However when I say there's a refusal to consider the non-technical user I'm refering more to those who champion it and, to some degree, the manufacturers. Just look at the god awful mess we have right now with something as simple as the OS version. I think I'm right in saying you can buy devices from major maufacturers running 1.6, 2.0, 2.1 and 2.2 with a possibility of 1.5 as well. Upgrades are 'as and when' with no guarantee they'll ever actually arrive or be fully featured when they do. Considering there have been MAJOR changes to the OS over those versions that's pretty poor. The solution is to root the device and put a hacked rom on there... yeah, not exactly a fix for the average user that one.

Again, don't get me wrong, I'm not bashing Android, in fact I really hope I'm wrong on this one. But I can't help but get that sinking feeling that this is another open source project that'll never quite fulfill its potential. As I said, hope I'm wrong.


September 27, 2010, 4:39 pm

@BOFH_UK I never said Android wasn't user-friendly, it can certainly be used by non-geeks, but there is a definite sense that this is an OS built by engineers (or geeks if you prefer) and that functionality is often placed ahead of UI design.

That's the whole point, it is up to the manafacturers to design the skins for their phones if they don't like stock Android.

Game's by tradition have always had different UI's and you dont hear people complaining.

While I want and think Microsoft will succeed with WP7, Android will go from strength to strength because it can deliver smartphones at all price points and is a very flexible OS.

You will get a £40 Android phone long before you get IOS or WP7 one.


September 27, 2010, 5:00 pm

If I was an Android user, my biggest concern would be "What's in it for Google".

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