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Windows Phone 7 Launches Across the UK


Windows Phone 7 Launches Across the UK

Windows Phone 7 devices are officially on sale from today but as launches go it is pretty low key, with little fanfare on the web site of the major networks.

There are four handsets featuring the OS to choose from with the Samsung Omnia 7 the most widely available. You can find it on on 3, Orange, T-Mobile and Vodafone, and it hopes to make a big impact with its 4in 480 x 800 resolution AMOLED screen.

If you’re on O2, the only option is the HTC HD7, which has a simply huge 4.3in display and 16GB of memory. Size matter it seems.

Orange gets the HTC 7 Mozart to itself, with its 8GB of memory and Dolby Mobile, while Vodafone has the exclusive on the HTC 7 Trophy, with a 3.8in display, though there's nothing on the Vodafone UK web site at time of writing.

The LG Optimus 7 was one of the first Windows Phone 7 handsets unveiled but has yet to appear at online retailers.

Earlier this year we debated whether Windows Phone 7 would be essentially dead on arrival, but generally the reception to Microsoft’s heavily revamped OS has been positive, with even Apple stalwart Stephen Fry singing its praises. It remains to be seen if this will translate into popular appeal of any kind, but it might help Microsoft could get its network and retail partners to show a little bit more enthusiasm.

If you want to know more about the OS, be sure to check out our in depth guide.


October 21, 2010, 4:11 pm

It's not like an iPhone launch with day-1 queues because you have to choose what you want to buy instead of just getting this year&#8217s iThing. Anyone interested in a new Windows Phone will want to check out reviews or see the devices close up before making a decision.

The problem is there has been a lot of confusion over the real specs and the networks have been slow to get information about the phones and tariffs on their sites and out to their sales people. It's even worse for the other sales companies who don't even know when they&#8217ll get stock.

It's ridiculous that we don't have a full set of accurate specs and prices at launch. The Three site is still saying the Omnia 7 has a microSD card slot when it almost certainly doesn't (that makes it an 8GB deal breaker) and PAYG prices are generally not available.

You simply can't make a decision on what to buy without being able to work out the cheapest way of buying it and what you are getting for your money.


October 21, 2010, 7:46 pm

Agree with JohnH. Why isn't the SD thing cleared up yet? The phones have been released and reviewed yet I still haven't heard a definite yes or no, I'm now fairly certain it's a no.

I'm going to take a dander down to 3 and play around on the LG. Want to see if I could ever find myself using the OS, whenever they sort out some of it's missing features. I feel Zune is a killer feature and Xbox live could be cool (although I don't have an Xbox and HATE GFWL). Wonder if you need to be a gold subscriber.

Michael 2

October 21, 2010, 7:50 pm

Where is all the advertisements for windows phone?

Microsoft didn't spend their supposed £500million budget on the advert ran in the Metro today did they!?!?


October 21, 2010, 8:10 pm

The problem is WinPh7 offers nothing that isn't available already, bar a new UI. Reviews have been luke warm so far and although I applaud Microsoft's efforts to play catch up, they really are still behind the leaders. However, early days yet.



October 21, 2010, 8:50 pm

BAH no devices in either orange or 3 stores round my way. Orange had a mock mozart, the tiles were orange. Oh my god does it look sickly.

Kevin 1

October 21, 2010, 10:50 pm

I too am frustrated by the lack of consistent information about the SD expansion capabilities of the launch phones. AFAIK only the US-bound Samsung Focus has a micro SD slot, which seems odd given the lack of differentiating features across all of the phones.


October 22, 2010, 12:17 am

Haha I was going to comment on the Metro front and back cover advert but someone beat me to it!


October 22, 2010, 2:44 am

None were on display in the O2 stores in Kingston on launch day. I asked the manager and he dug one out of a box in the back of the store and let us have a good hands on with it. He said that they were being recalled due to an issue than requires a FW upgrade on the handsets currently in store, which could mean O2's cocked up rather than MS? (Nice start!)

A few friends and I all had a play on the HT7 and we all came to the same conclusion - nice transitions and Androidy in places, pretty snappy generally speaking with the occasional inexplicable hanging period, but still too messy, not intuitive enough yet child-like at the same time. (big mono coloured squares make it look like a Fisher-Price crayon special edition).

The X-Box and Zune integration are very niche selling points to me and will only appeal to a small market.

The hardware was good - if your into lugging more glass than a greenhouse around with you and coping with the poor battery life (like I did with the HD2 for ages). The screen was particularly susceptible to showing up finger prints and smudges.

Over all I think that with MS's historically tragic marketing efforts and the fact that they are a reactive not a pro-active company, I predict that WP7 will not be a great money spinner in the long run and will not appeal to the mass market nor the techy geeks- not by a long shot. In fact, i'd be surprised if this OS makes any significant inroads in terms of the sales and market share of Apple, Nokia & Android for at least another 2 years.


October 22, 2010, 12:38 pm

There have been loads of adverts on the radio. The perfect place to show off the sleek, stylish next gen UI. Not.


October 24, 2010, 7:12 pm

If I didn't read tech sites I would be asking if Microsoft even made mobile systems. They often seem to advertise in broadsheets and traditional media, but if you're trying to make a new start, surely it would be better to create a buzz using the social web?

WP7 will fail in terms of movies, in that it looks like a brilliant movie only for you to read that it's directed by M.Night Shyamalan...


October 26, 2010, 1:54 pm

Haven't seen one TV ad yet.

Thinking of getting one to try out and give back.


Sixth Sense?

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