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Windows Phone 7 Finally Arrives


Windows Phone 7 Finally Arrives

For those of you that have been living under a rock for the last several months, here's some brand spanking news for you; Microsoft is releasing a brand new mobile phone operating system today; and it's called Windows Phone 7.

It's been in development for what seems like an age and along the way we've learnt it will have some missing features, like no copy and paste, it has a radical new design based around large Live Tiles rather than small shortcuts, it will be closely linked in with your Xbox Live service so you can synchronise games across both platforms, it uses the Zune multimedia interface, and will be with us on the 21st October.

From what we've seen so far, we expect very mixed reactions and were it any other company, we'd worry about the prospects of this falling flat on its face against the established competition of iOS, Blackberry OS, Android, Bada, and Symbian. However, given that this is Microsoft, it has managed to get a large number of launch partners involved on both the handset and network fronts, so expect this to be a big launch!

We'll be giving you the full low down shortly once we've got the launch event out the way, which happens at 2pm UK time. So keep your eyes peeled.

Go to comments


October 11, 2010, 4:00 pm

I hope it's a success just for the competition it brings to Apple and Google. Microsoft successfully got into the console market that was dominated by others. I really like my android phone (Hero) but it is languishing at v2.1 and probably wont be upgraded further which will make me think more carefully about android in the future.


October 11, 2010, 4:58 pm

@Kevin - with regards to Microsoft and the console market, Im not really sure how much was stellar timing and how much was outrageous luck.

With Nintendo and Sony falling out over the SNES cd peripheral which eventually went on to become Playstation, Nintendo then arsing about with subsequent machines (I still loved them though) and Sega rushing out muck in the Saturn wiping out their image and fan base for the subsequent Dreamcast, Microsoft really couldn't have wished for a better market to stomp into. With hugely agressive pricing they were able to obtain a huge market share very quickly. If the Nintendo and Sony partnership had come to fruition, who knows how home gaming would have turned out.

Anyway, I've gone off on one. I dont really like the look of this OS. It just has a gimmicky look to it in my opinion.


October 11, 2010, 5:19 pm

I feel surprisingly excited by this. Look forward to reading real details about the platform.


October 11, 2010, 5:38 pm

I won't be switiching back but it does look more than decent for the non-techy ordinary guy/girl on the street.

Good luck to them.


October 11, 2010, 5:39 pm

@Kevin - I believe the guys @ XDA have Froyo running on the Hero.


October 11, 2010, 5:56 pm

I've been looking forward to this. WP7 is looking very interesting and I think (and hope) it can give Android a run for its money. iOS? Not so sure about that, at this point the iPhone is sorta in a category of one as far as the public are concerned and the ability of another OS to take sales from iOS is questionable IMO.

Hopefully having WP7 in the mix will result in Google taking some much needed steps with Android to make it more consumer-friendly and push it onwatds which, in turn, will force Microsoft to make big strides with WP7. Whatever happens it's going to be a very interesting time over the next few months / years...


October 11, 2010, 5:59 pm

@Kevin. I agree. Competition is good and I think Microsoft may well follow the Quality route of Apple rather than the Speed / Quantity attitude from Google. This is more to my personal preference.

I can certainly see these phones having a central place to update everything for example as opposed to the scatter gun update approach via a myriad of different options / mediums.

I'm not going to buy one now, my iPhone4 is still very safe; but hoping that in a year / two WP7 will be a force to be reckoned with. All good stuff.


October 11, 2010, 6:53 pm

Biggest question to me is has this new design killed the one solid market Microsoft still had for its mobile operating systems: business.

Seems one heck of a gamble to me, but as Kevin said above: I hope it succeeds for the obvious competition reasons.


October 11, 2010, 7:42 pm

Completely agree, Gordon. I have a WM phone because my company says so. WP7 does not look like it will be suitable....cut and paste.....use it all the time when editing office docs and presentation. No sideways loading of apps..


October 11, 2010, 7:57 pm

The success or failure is really going to come down to the update schedule and whether we see the same fragmentation as with Android. If Microsoft can 1) get updates out in a timely manner adding the missing features and 2) get those updates out to EVERYONE with a WP7 device then it'll have the same advantage over iOS than Android has; namely that it doesn't need to be better initially, it just has to get better faster.

I'm completely sold on the UI, though, for what it's worth; it just seems somehow 'right' to me - totally subjective of course, though.


October 11, 2010, 10:16 pm

The interface looks slick - but for me it's too far away from what im used to, indeed it feels less than a phone and more of a tablet interface.

Of course the success of any platform is app driven and the jury is out on that.

During the Microsoft presentation the one bit I was looking forward to was the App Store .... they left us waiting.

So what does the Windows 7 phone bring we haven't got already got? er, A Nice Skin. Nothing compelling here.

Some nice phones shown off but there's nothing ground breaking either.

But hey in 2011 its going to get Cut & Paste !!


October 11, 2010, 10:24 pm

Looks great if you are into Facebook, Xbox or have to work with Office/Sharepoint.

I'd say that's a pretty big target to hit.

Ed Churchward

October 11, 2010, 10:31 pm

@Hugo, they have already said they are going to update to all devices and not through the operator or manufacturer. Let&#8217s hope they follow through with this.


October 12, 2010, 1:33 am

Seriously, Bada (the unneeded OS made and supported by Samsung alone, a company with very little focus on software) and Symbian (does anyone even have Nokia phones nowadays? Not that I know of) as contenders? Meego, which looks nice and usable and has Intel as well as Nokia's backing, would have been more believable but isn't even mentioned.

Anyways, I have to say I really like what I've seen so far of WP7 with regards to the UI, and MS's stance of limiting the damage manufacturers (hello Sense, could you please just die?) and carriers do to the user experience is most welcome.


October 12, 2010, 2:31 am

"does anyone even have Nokia phones nowadays? Not that I know of"

About half of all UK phone phone buyers apparently. That includes smartphones and that figure isn't going to change any time soon given the preorders for the N8.

WP7 looks nice. It look cool and a bit different and is a welcome change from the utterly boring and sterile Apple and Android cookie cutter UIs.


October 12, 2010, 2:37 am

Exactly my point, Ed. It's one thing to say you'll push your updates out to everyone, another to actually do it.


October 12, 2010, 1:31 pm

@PaulW - thanks for the heads-up about Froyo but I don't like having to mess around with rootkits etc to get upgraded and I'm a software engineer! The point is that I shouldn't have to - it's most unlike Google to not provide software updates to everyone - it's not really their fault though but they should have anticipated this fragmentation - in my case I blame HTC.

Arctic Fox

October 12, 2010, 7:54 pm


I think one of the reasons that MS is retaining the degree of control that they have with WP7 is precisely that type of issue. The mob producers are not allowed to update the OS - only MS can do that. Their commercial interest is in getting as many people to use WP7 as possible and they may well feel that getting the updates out to _everybody_ in a timely fashion, even to the "simless" like myself, is the way to go. I am in fact a little surprised that Google did not insist on the equivalent. Their behavior (and that of the mob producers) is a little like a situation where, for example, MS launched Win 7 saying that the pc manufacturers could decide who got the succeeding service packs and when they got them! That was not going to happen and I do not believe that MS thinks that it is in their interests to allow the equivalent situation to arise with WP7. As to the issue of timeliness of release of updates one has to (so far at any rate) assume that MS realise that they have a lot of ground to make up in the mobile market and that they would be shooting themselves in the foot big time if they farted around the way we have seen from the mob producers over Android updates.

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