Home / News / Mobile Phone News / Windows Mobile Sales Miss Targets

Windows Mobile Sales Miss Targets

Gordon Kelly


Windows Mobile Sales Miss Targets

Is the power in the smartphone market beginning to shift?

This may well be case after Microsoft admitted late last week that it had missed its annual sales target for Windows Mobile shipments by a rather substantial 10 per cent.

For the fiscal year ended 30 June, 18 million Windows Mobile licenses were shifted - some way down on the 20 million plus goal the Redmond based company believed was a realistic achievement. By contrast Canada's RIM moved an impressive 14 million BlackBerrys exceeding expectations and setting a remarkable standard for a company which produces all its own handsets in comparatively few models.

As for that other new player in the business space, Apple, it expects to sell 10 million iPhones by the end of 2008 - 18 months since the original handset launched and a stunning figure considering the company only offers a single, network locked, ultra high end device which - until recently - was only available in a limited number of countries. Still, with one million iPhone 3Gs sold in its opening weekend (and surely many more had stock not been so limited) who would bet against the 10 million being met and then some?

And what of Android? The first phones based on Google's open source OS will hit before the end of the year - a close bond with Symbian has been rumoured - and former Windows Mobile stalwart HTC will be leading the charge.

Ultimately then, while it is already said Microsoft desperately needs an impressive showing from Vista successor Windows 7 in the PC space - the growth of the mobile market suggests the success of Windows Mobile 7 could be equally defining...


Windows Mobile


August 4, 2008, 4:39 pm

iPhone spanked it!

Its about Time MS created a true touchscreen OS

Luan Bach

August 4, 2008, 6:11 pm

errr...How does less than 10 millions spanked 18 millions again ? Only in the mind of Apple fan boys..pah.


August 4, 2008, 6:53 pm


Think this kinda explains it ;)

"...a stunning figure considering the company only offers a single, network locked, ultra high end device which - until recently - was only available in a limited number of countries."


August 4, 2008, 7:22 pm

well said Gordy, MS designed Windows Mobile to be used by a multitude of devices, and therfore left the vendors

to do something special with it, they have had so long to turn it into a polished OS, yet mac os iPhone comes along and owns it in v1.0

@ Luah the inroads iPhone has made into MS's market are staggering and if they dont come up with an improvement soon, a single device will kill it muhahaha


August 4, 2008, 7:27 pm

I sure hope Microsoft's lucky number is 7, as they sure are depending a lot on that number.

Although to be honest, I don't really care how Microsoft performs as long as the market as a whole is decent and I have an enjoyable experience with my phone/PC etc.

Luan Bach

August 4, 2008, 8:40 pm

I don't know, I think you'll find that the people who buys MS phones and those that buy iPhones are different. Probably where they overlap those people will have both!

Anyway, at 50+ millions Symbian phones spanked them both :-)

I'm in a position to work on all smartphones and the iPhone SDK is very nice, shame I have to use a Mac to work on it :-). The lack of buttons on the iphone/touch is a pain to work with.


August 5, 2008, 1:13 am

MS might have sold a few million more if they just devised a way of switching of the alarm facility without users having to rip the battery out.

comments powered by Disqus