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Warner Offers HD DVD to Blu-ray Upgrades


Warner Offers HD DVD to Blu-ray Upgrades

Quite why Warner Bros. has taken so long to think up Red2blu I don't know, but as long as the promotion migrates across to the UK, I'm fully behind the scheme. The simple premise: if you have a Warner HD DVD release and want to change it out for a Blu-ray, then you can do so; albeit for a fee.

Specifically that fee is $4.95 per HD DVD plus a shipping and handling fee of $6.95 per order in the US and $8.95 Hawaii, Alaska and Puerto Rico (plus applicable taxes). In UK terms, about £8 for one disc plus another £3.50 for each additional disc; although if Warner Bros. extends the offer over here we'll doubtless be charged more than that thanks to 'UK Tax' - sigh.

Considering Warner Bros. has some of the best HD DVDs going in its collection - A Clockwork Orange, Blood Diamond and Full Metal Jacket to name but three - offering owners the chance to save their discs from redundancy for a not-unreasonable charge seems pretty darned decent.

Come on Warner Bros. Extend this offer globally; and get every other (ex-)HD DVD distributor to do the same!




April 23, 2009, 5:23 pm

There is a maximum (in the US)of 25 discs per household but you can change them all in one go, reducing postal charges and the individual cost per disc, some people are buying HD discs from Costco et al at reduced/sale prices and converting them to Blue ray under this arrangment.

The scheme works by sending the cover for the HD disc, you keep your original disc as well as receiving the Blue - ray replacement.

One issue is with box sets/special editions, many people are reluctant to lose the treasured covers and artwork.

Steve Austin

April 23, 2009, 5:45 pm

Sounds good... but surely if you have HD disks, then you have an HD player? Therefore regardless whether the format is now dead; you'll still be able to use your disks. Why would you want to pay money to exchange them?

Just my 2c - now tell me why I'm wrong :-)


April 24, 2009, 3:26 pm

Steve - I'm guessing the idea is that you might already have a HD DVD player - but at some point it might break, or you want to add capability to watch HD films elsewhere in the house but the only players available now are Blu-ray. Or you want to take a film round a friends to watch - but they've got a Blu-ray player.

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