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Vue Cinemas Announces Sony 4K Projector Deal

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Vue Cinemas Announces Sony 4K Projector Deal

While we’re looking forward to seeing what tasty 3D projectors come out of IFA 2010, Vue cinemas has announced that it has signed a deal with Sony Europe to install its 4K digital cinema projectors across is network of cinemas.

With 68 sites and 657 screens, this would represent the largest deployment of 4K cinema in Europe and Vue said that this marks the start of Vue’s full transition to digital. This in our book is a good thing, as 4K projection, with its 4,096 x 2,160 pixel count, offers four times the resolution of Full HD at 1080p – which gives us something to leave the comfort of our sofas for.

Tim Richards, CEO, Vue Entertainment, said in a statement that "We are very excited to have signed a Memorandum of Understanding with Sony Europe for the deployment of their incredible digital 4K projectors across our circuit.

"This represents a fantastic long term investment for the company offering numerous benefits to the business including a new world of programming flexibility and greater choice for our customers."

“We are delighted to have reached such a significant agreement with Vue Entertainment,” said David McIntosh, Sony’s head of digital cinema in Europe. “The potential collaboration of our two brands will help to deliver the best possible cinematic experience available on the market to movie-goers.”

More Sony 4K projectors will also mean more screens will be able to show 3D content. Whether that’s a good thing is still up for debate but here at TrustedReviews we’re all for technological advances.

Full IFA coverage from TrustedReviews

rav

September 2, 2010, 5:20 pm

Anyone know what res are movies currently filmed at now?

snoop 7

September 2, 2010, 5:41 pm

About time!





I've always thought cinemas' only USP was the sense of scale the screens represented but the quality of the images, in comparison to 1080p on Blu Ray, made the trip less worthwhile.





In the past Cinemas were the pinnacle of video technology, now hopefully it can reclaim its crown and make trips far more memorable again. Imagine classics such as LOTR, Matrix, etc in glorious 4K on a mammoth screen!

Christian

September 2, 2010, 5:42 pm

Are analog projectors not better quality and detail than 4k? I assumed since they came off a film it would be like comparing a 35mm photo to a xx megapixel photo, the 35mm always came out on top.

Geoff Richards

September 2, 2010, 6:00 pm

@Ravi: Wiki says that while 2K was common earlier, 2009 releases like District 9 were filmed in 4K (using RED cameras).





Of course, plenty of films still aren't even released in digital; there's a website somewhere that lists all digital screens in the UK (I can't find the link right now) but not only are they a bit thin on the ground, but at the multiplexes listed, it is often only a single screen that is digital! :(





This move by Vue is definitely a good one; indeed, from the numbers, that's got to be every Vue cinema screen in the country! \o/

Jmac

September 2, 2010, 6:26 pm

@Christian - that's an interesting point. In principle, 35mm film stock can deliver a higher resolution image than even 4k (and IMAX 70mm can go even higher res), as the film's resolving power is limited only by the size of the film grain, which is a function of film speed, among other things. Remember, however, that most films are now edited and processed in digital form, so you will rarely if ever see a film that hasn't been digitised at some point, even if filmed on 35mm and projected using a 35mm projector. As such, resolution is limited by the resolution of the sensor in the film scanner, which may quite plausibly be 4k.





Add to this that, by filming and projecting in digital, you remove two conversion steps from the process (film to digital; digital to projection reels) which will necessarily introduce some image quality degradation; the fact that film stock is never totally uniform in quality; the fact that digital 'prints' never degrade in quality; and the massive cost reduction to film and distribute in digital format rather than on film, and you can see why end to end digital film-making is attractive for everyone involved, from film-makers to studios to distributors to cinemas to consumers.

Zero

September 3, 2010, 6:17 am

I don't live near a vue cinema dam!!

Chris 25

September 3, 2010, 12:47 pm

Apollo Cinemas have had these for a little while now too.

TheFlyingGerbil

September 4, 2010, 12:40 am

Yay, my local cinema is a Vue - though certainly not as fancy as the one in your picture. Finally something technologically advanced arrives in Hicksville.

Trevor Watson

September 4, 2010, 1:26 am

It is about time Vue cinemas did something about their picture quality. I recently saw Toy Story 3 in 3D at their Cambridge cinema and the picture was so dim and the colours washed out that it was almost unwatchable. The exit light was brighter than the image on the screen! I made a written complaint to the manager who only answered after 3 weeks and then only after I wrote to Vue HQ. Guess what, I recieved a standard response as if I was complaining about the cost of the popcorn!





As snoop says above, if cinemas do not offer a quality presentation equal or above Blu Ray home cinema standard, more and more people are going to wait and see feature films at home.

PGrGr

September 5, 2010, 1:51 pm

Maybe every TR reader apart from me spends thousands on their living room home cinema set-up, but I still find going to the actual cinema to be a massive step-up in viewing quality. I have a 3 year old 720p res TV. It's not cutting edge any more, but I think it still shows a decent picture, but it provides nothing like the brightness, the contrast, and the sheer immersiveness of a cinema screen. My living room's not wired for surround sound either. I tend to watch films using my B&W speakers, which must sound way better than the sound which comes out of 100% of flat panel TVs, but my room doesn't have the wiring or the space for 7.1 surround sound, or whatever cinemas use these days. That's something I always notice, and am impressed by, in the cinema. I think TR readers need to remember that the average viewer watches films at home on the average TV!

davesilverman

May 25, 2011, 7:25 pm

No this is terrible news, if you read this:

http://blogs.suntimes.com/ebert/2011/05/the_dying_of_the_light.html

Sony 4K projectors are identified as the main cause of shoddy, dim pictures!

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