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Vue Cinemas Announces Sony 4K Projector Deal

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While we’re looking forward to seeing what tasty 3D projectors come out of IFA 2010, Vue cinemas has announced that it has signed a deal with Sony Europe to install its 4K digital cinema projectors across is network of cinemas.

With 68 sites and 657 screens, this would represent the largest deployment of 4K cinema in Europe and Vue said that this marks the start of Vue’s full transition to digital. This in our book is a good thing, as 4K projection, with its 4,096 x 2,160 pixel count, offers four times the resolution of Full HD at 1080p – which gives us something to leave the comfort of our sofas for.

Tim Richards, CEO, Vue Entertainment, said in a statement that "We are very excited to have signed a Memorandum of Understanding with Sony Europe for the deployment of their incredible digital 4K projectors across our circuit.
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"This represents a fantastic long term investment for the company offering numerous benefits to the business including a new world of programming flexibility and greater choice for our customers."

“We are delighted to have reached such a significant agreement with Vue Entertainment,” said David McIntosh, Sony’s head of digital cinema in Europe. “The potential collaboration of our two brands will help to deliver the best possible cinematic experience available on the market to movie-goers.”

More Sony 4K projectors will also mean more screens will be able to show 3D content. Whether that’s a good thing is still up for debate but here at TrustedReviews we’re all for technological advances.

Full IFA coverage from TrustedReviews

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