With Carphone Warehouse, Orange and Sky having all entered the UK broadband market over the last six months and subsequently launched packages, it was up to Vodafone to play catch up.
As for the package itself - which will be available from 8 January – it is centred on an 8Mbit broadband connection, provides free 24/7 tech support and bundles inclusive landline calls to any UK landline including 25 per cent off calls to mobiles. Vodafone mobile customers will be charged a very reasonable £25 per month (including line rental) while non-Vodafone customers can get a piece of the action for £35pm. An optional wireless Netgear router is offered for £25.
From day one Vodafone At Home will be available to 97 per cent of homes but it is subject to the infamous 18 month contract. By way of consolation, subscribers will be able to buy the Vodafone Mobile Connect USB Modem for £58 (half the normal RRP) and a monthly fee of £29 will allow them to use Vodafone's 3G broadband network away from home from their laptop.
All in Vodafone At Home makes for a pretty compelling package but then again so do those from Carphone Warehouse, Orange and Sky. The increasingly difficult choice – as always – resides with you…